Grab my guide to the 10 main ways to grow traffic and optimize to boost sales.
- ⚓️ Ecommerce marketing trends for 2025
Ecommerce marketing trends based on what we've been seeing change for 2025, including a podcast interview with Arianne Foulks of Aeolidia.
- ⚓️ Live website reviews, networking and events recap
Start the new year right with live website reviews, networking, and event ideas.
- ⚓️ Happy new year! Some annual planning ideas
Happy new year! Here are a couple of annual planning ideas for your business and your life.
- ⚓️ How do you use your network?
Introducing my network of retail geniuses to help you grow your online shop. Let me know if you'd like help with anything in 2025.
- ⚓️ What events will you go to in 2025?
Our marketing strategy for 2025, and the in-person and online events Aeolidia will be speaking at and attending.
- ⚓️ How it's going with our shop (and did you see our gift guide?)
Hi Reader, Would you want to launch your shop the week of Black Friday? It's not something I would recommend (or agree to do) for a client, but we tried it for our own shop. My expectations were low as far as sales, I only let you newsletter friends know about it, and I was fine with something going wrong. I'm happy to say that our Simple Shopify Design process is foolproof, so nothing broke. We're working on a customer service mystery about being unable to ship to certain states (we think…
- ⚓ Aeolidia gift guide
Hi Reader, Photo Credit: Hawthorn Handmade Our 2024 Holiday Gift Guide is here! We’ve handpicked a selection of unique gifts from our favorite designers and artisans. From DIY kits and art prints to cozy accessories and stocking stuffers, you’ll find thoughtful gifts that are sure to delight everyone on your list, including: Creative and Crafty Art and Inspiration Home and Garden Mindful Planning and Reflection Gifts for Kids Jewelry and Accessories Gifts for Foodies Self-Care Gifts Seasonal…
- ⚓ Proudly announcing: the Aeolidia Shop!
Hi Reader, We talked two weeks ago about sourcing products and last week about launching a Minimum Viable Product. Well, my friend, my MVP is here: Announcing the Aeolidia Shop! After 20 years of helping retail businesses shine online, we have created our very own Shopify store! Our aim is threefold: To celebrate and support small businesses (we have plans for collaboration!) To create a functioning Shopify "sandbox" for our designers and developers to play in (we're going to test out new…
- ⚓ Would you ever launch an MVP?
We're launching our MVP next week! Hi Reader, My team works with a lot of designers. We build shops for artists, graphic designers, stationery designers, jewelers, crafters, and clothing designers. This usually means they care about every little detail, from color schemes to margins to typeface kerning. We love working on this kind of detail! At the same time, I sometimes get frustrated during these projects because the shop owners are leaving so much money on the table! Either they don't…
- ⚓ Are you a reluctant capitalist?
🛍️ We're launching something BRAND NEW! 🛍️ An announcement will be coming soon.What have we been building? Email me back with your guess.If you're right, I'll send you a coupon code for it. Hi Reader, One of the shop owners we work with described themselves as "reluctant capitalists," which we found amusing but also apt. I want my business and myself to be a force for good in the world, but I have to work in the world as it is now. For the most part, I believe Aeolidia is making the world a…
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The Shopify websites we design have a reputation for substantial improvements to ecommerce conversion rates and online sales. Let's talk!
