Email

April 15, 2026⚓️ What it's like to rename your business It’s great to feel confident that your business name fits your brand, will be memorable for your customers, and will serve you well for many years.
April 8, 2026⚓️ What to include in your header and footer navigation I wanted to share some common mistakes I see in navigation menus. I recorded a video for you, using a site we recently launched for Katie Daisy.
April 1, 2026⚓️ Ten years later: Island Thyme reimagined Here's how much can change over time for a business, and how much can be improved on a site that's seemingly working well.
March 25, 2026⚓️ The new SEO: get AI tools to recommend your shop Starting early with GEO (AI recommendation optimization) gives you a chance to win an outsized share of traffic
March 18, 2026⚓️ Boring and sad email CTAs and what to do instead Look at what you currently offer subscribers and spend some time thinking of something that is interesting, unique, and valuable to offer.
March 11, 2026⚓️ A high-impact fix for your online shop: focus on your brand strategy What do you think are the highest impact things an indie brand with limited resources can focus on fixing/improving?
March 4, 2026⚓️ Email marketing that aligns with your values? It can be done! Klaviyo’s built-in, drag-and-drop product block is limited. Check out how we got around this for a clever email marketing strategy for poetry prints.
February 25, 2026⚓️ Growing customer loyalty: the power of membership clubs Ever wish your customers had a reason to come back to your website between product launches? Paid membership clubs may be just the thing!
February 18, 2026⚓️ Really proud of Cashmerette's fashion-forward redesign! Cashmerette's mission was to redesign the site to reflect how much the brand had evolved.
February 11, 2026⚓ 5 shops see huge rebranding sales increases Learn more about rebranding and hear directly from business owners about their return on investment