Aeolidia’s Core Values
Each person who works at Aeolidia embodies these characteristics:
Committed to exceeding expectations on each and every project.
Aeolidians work smartly to deliver a truly top notch experience to our clients. We seek unique solutions, meet each deadline, and just plain get things done. We are reliable go-getters.
Capable, persistent, and resourceful, our team never despairs when they hit a roadblock or need to figure out something new. We dig in ferociously: give it a try, do the research, try try again, ask for help, test it out, succeed, then consider it a learning experience and a new tool in our kit.
We bump up against the edges of our current abilities all the time, and push against them to expand what we can do. We say yes right away and figure it out afterwards. We believe happiness is nearly always a rebound from hard work.
Our projects aren’t a to-do item, they’re transformations. We don’t cut corners or half-ass anything. If we’re going to engage with a client, we’re going to do it right and do it all the way, to the best of our ability. We aim for each business to feel stronger and healthier in the “after” phase of working with us.
Continuously improves skills and knowledge and challenges assumptions.
It would be easy to keep doing what has worked in the past, but at Aeolidia we know that technology changes quickly, each business is different, and what works in one case won’t be the best solution in others.
We stay abreast of advancements in design, technology, and each area we specialize in. As individuals, and as a team, we put value on being at the top of our game, even as things change. We have big ideas, and we’re eager to figure out how to do them.
For us, growing pains aren’t a sign to stop growing. They tell us we’re almost where we want to be. In our minds, questions are at least as important as answers, if not more so.
Since we trust and respect each other, we have no problem questioning ideas or suggestions from anyone else in the company. We challenge and educate each other to improve even our best work, which makes us all stronger individually and as a team.
Diversity (of backgrounds, passions, expertise) is life; it makes our ecosystem thrive and evolve. We value the viewpoints of our team and clients, we work to be aware of our own biases and to maintain an inclusive environment.
“Groupthink” doesn’t prevent our clients from getting the best solution or our team from making progress internally. Hierarchy, seniority, and status don’t prevent people from openly questioning each other’s ideas.
Confident about own work, open-minded, and ego never gets in the way.
It’s important that each member of our team approaches the client relationship from the mindset of a “doctor”-using their years of expertise and insight to prescribe the right solution. This is in sharp contrast to the “waiter” mentality of taking orders and doing what is asked of us.
We also remember that each client knows their business better than we do, and that we have a lot to learn from them. We strike a balance by being authoritative but cooperative and open-minded. We are experienced guides hired to help our client down the path to their destination.
We refuse to follow a checklist of requests for our clients. Unless we agree that a request makes sense strategically, we’re not going to be the “yes people” that let a project flop. In fact, we only ask for feedback when we truly need it to do our job.
We never let our clients doubt us or feel insecure. They know that they’re in capable hands at all times.
We are highly collaborative and function well as a team. Each team member feels comfortable asking for help and being open about what they don’t yet know. And, in turn, will eagerly show up and share the special knowledge they do have without being arrogant about it.
Proactively takes responsibility and finds win-win solutions.
We anticipate our clients’ needs and concerns, and take an active role in making them feel comfortable with their brand, their technology, their next steps.
We train and inform, we “teach a person to fish.” We cater our explanations and information to the tech savviness of each client. We guide our clients to participate in a way that will get the best results from us (for example, when we teach them how to give high quality feedback to us).
Internally, we’re all in this together when challenges arise, and work as a group to overcome them, rather than placing blame or saving our own skin. It’s always people vs. problem, not people vs. people.
We take criticism seriously, but not personally. We each compete against our own selves, not each other. We do better work as a team than on our own, and we bring out the best in each other. We take the time to celebrate each others’ hard work and build each other up when we see amazing results.
When we see a problem we can solve or help with, we leap to action to make progress toward a solution. We take as much responsibility for client dissatisfaction as we can, knowing that we’re the ones guiding the relationship and setting expectations.
We find solutions that are more than just acceptable, but something the client is happy with, and that keeps our relationship with them on a good track.
Enthusiastic about helping small designer businesses succeed.
Our work is meaningful to us. Making a website and getting our money is not the satisfying part. We put our heart and soul into this work, watching our clients exceed their goals and feeling proud to have contributed.
We care about and believe in our clients’ businesses. We have a personal connection that makes the journeys of designer and artisan businesses meaningful to us. Our purpose in life is to help people achieve their creative and artistic goals.
We “shop small” ourselves, we draw and paint and print and sew and knit and make pottery and run small businesses of our own. Many of us have experience selling our own handmade products, and our interest in makers and designers fuels our daily work with them.
We have deep knowledge of the particular niche each of our clients inhabits. From knowing how to take the best photographs of soap (dip it in 90% alcohol first) to understanding how people buy fabric (in partial yard increments and fat quarters), our clients feel like we “get” their business and they don’t have to explain every obvious-to-them detail to us. We’ve done it before.
We understand, we relate to, we value and respect each client and their business. That feels really comfortable for them.
Our clients’ success is our success and with every step on their project, we are aiming to propel them to where they want to be next.
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