Traffic or Tactics Resources
Thanks for joining me for this talk. I’ve put together some ideas for what to do at each level of traffic. Keep in mind this is a rough guideline and things will look different for every business.
Low Traffic
If you fall into this group, you likely match some of these indicators:
- Fewer than 5,000 monthly visitors
- Less than $50,000 in monthly e-commerce revenue
- Fewer than two years in business
- One or two employees
- In general, it may not feel like things are really working yet
If you want to increase your online sales, your priority should be growing traffic to your site. You want to find new visitors who have never heard of you and introduce them to your brand. There are various ways to do this, and our Get More Traffic, Make More Sales guide could be a good start.
Medium Traffic
If you fall into this group, you likely match some of these indicators:
- Fewer than 100,000 monthly visitors
- Less than $200,000 in monthly e-commerce revenue
- Two to five years in business
- Three to five employees
- In general, it probably feels like things are working, but they could be working better
This is where my team does most of their work. We have many solutions to improve your website, keep customers engaged with email marketing, and optimize your site for more traffic from Google. It’s often time for a rebrand or redesign of your website. If you’re at this stage and unsure what to prioritize to increase sales, we’d be glad to help you plan for that. Grab our rate sheet here, and we can schedule a call to discuss it.
High Traffic
If you fall into this group, you likely match some of these indicators:
- More than 100,000 monthly visitors
- More than $200,000 in monthly e-commerce revenue
- Five or more years in business
- Five to ten-plus employees
- In general, things are going well and you don’t have to hustle anymore
This is where we see rapid success pulling the levers that increase all your sales numbers. Aeolidia works with many multi-million dollar businesses to continue scaling. Working alongside your ads team (or our partner ads team), we can optimize the site for each campaign and build strategic landing pages. At your scale, making changes to your site without testing them is extremely risky. A/B testing removes the guesswork from website optimization by providing hard data on what drives more sales. It’s important to make informed decisions once ecommerce is working well. Please get in touch so we can set up a call.
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