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November 20, 2024 ⚓ Would you ever launch an MVP? We're launching our MVP next week! Hi Reader, My team works with a lot of designers. We build shops for artists, graphic designers, stationery designers, jewelers, crafters, and clothing designers. This usually means they care about every little detail, from color schemes to margins to typeface kerning. We love working on this kind of detail! At the same time, I sometimes get frustrated during these projects because the shop owners are leaving so much money on the table! Either they don't…
November 13, 2024⚓ Are you a reluctant capitalist? 🛍️ We're launching something BRAND NEW! 🛍️ An announcement will be coming soon.What have we been building? Email me back with your guess.If you're right, I'll send you a coupon code for it. Hi Reader, One of the shop owners we work with described themselves as "reluctant capitalists," which we found amusing but also apt. I want my business and myself to be a force for good in the world, but I have to work in the world as it is now. For the most part, I believe Aeolidia is making the world a…
November 6, 2024⚓ Will rebranding make you money? ⭐️ Stay tuned to our newsletter for exciting Black Friday news! ⭐️ Hi Reader, What kind of return on investment might your logo redesign project show? Let’s talk about rebranding ROI for small creative businesses. It seems obvious that you'll make more money if you improve your website. If it’s easier and more compelling to shop, customers will shop more! But what about your logo and brand identity? Too often, business owners hesitate to invest in this step because it’s not obvious that…
October 30, 2024⚓ A super custom collections page for a unique and adorable product Our Shopify webinar is today – RSVP & join! I'll send a replay link. Hi Reader, Your unique products deserve a stage as stand-out as the products themselves. That was the case for paper goods company E. Frances Paper and their brilliant, signature product, Little Notes®. Our team quickly learned that there was more to these 3.5×2 inch cards than meets the eye. The tiny note cards are used as gift tags, place cards, bookmarks, and lunch notes, and over 40 million cards have been shared…
October 23, 2024⚓ A custom site for a beloved paper goods brand ⭐️ Get our rates to improve your online presence ⭐️ Hi Reader, E. Frances Paper is a well-established paper goods company that creates meaningful, personal connections with products that help express love, gratitude, and kindness. With a strong foundation in wholesale and an expanded team in place, their Creative Director, Ali Flippin, came to us ready to concentrate on building the retail side of the business, with the website as the focus. We began with an in-depth SEO audit which revealed…
October 16, 2024⚓️ Book announcement: is Mother/Founder on your radar? Join us tomorrow for our BFCM email marketing webinar! Hi Reader, I have been quietly sitting on some very exciting news! Thanks to Aeolidia designer Christine Castro Hughes introducing me to author Amanda Jane Jones, I have been interviewed and am featured in a book about mothers who have founded businesses: Mother/Founder! Credit also goes to Alt Summit for bringing us all together while this idea was cooking. SQUEAL!!! 68 Women on the Trials and Triumphs of Starting a Business and Raising…
October 9, 2024⚓️ Make your site sound like you without having to plan everything Hi Reader, At Craftcation, we had the pleasure of meeting Robin Imholte, an early childhood education specialist with a passion for hands-on learning. Robin is the creative mind behind Messy Play Kits, a company dedicated to providing STEAM and sensory kits for children ages 3 to 8. These thoughtfully designed kits not only engage young learners but also encourage exploration, creativity, and critical thinking—all while embracing the joy of messy play. For Messy Play Kits, we developed a…
October 2, 2024⚓️ Getting ready for the most important time of year Hi Reader, Well, it's definitely fall, at least here in Seattle. Are you feeling that "back to business" energy like I am? While a lot of the planning for Black Friday / Cyber Monday is well underway, there are still things you can do to make the most of the season, and I'd love to help. Firstly! We have been teaching people how to improve their email strategy and websites in person all year, and now we're bringing two of those trainings to you, in time for holiday shopping. Register: October…
September 25, 2024⚓️ Could your online shop use a special calculator? Now booking our last October project! See our rates Hi Reader, Jess on our team put together an article on our site that shows what types of custom calculators can make your site a valuable resource for your customers. Providing site visitors with a personalized user experience is key is a great way to smooth the patch to checkout. Custom calculators on your Shopify store can help customers quickly and accurately answer their specific questions or address their pain points. By removing…
September 18, 2024⚓ Why your website is like a ballet ⭐️ Get our rates to improve your online presence ⭐️ Hi Reader, Let’s talk about what it means to build an effective ecommerce website. I find myself thinking in analogies when I’m explaining things. Have you ever considered your website to be like a ballet? Your products are the dancers. The dancers have to be exceptional, of course. But if any one thing is off, it can ruin the whole performance. If you put all your time into practicing the dance, it’s no good if the ballet itself doesn’t…