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E. Frances Paper website by Aeolidia

E. Frances Paper

Custom retail and wholesale websites for a whimsical stationery brand

The Challenge

E. Frances Paper is a well-established paper goods company that creates meaningful, personal connections with products that help express love, gratitude, and kindness. With a strong foundation in wholesale and an expanded team in place, their Creative Director, Ali Flippin, came to us ready to concentrate on building the retail side of the business, with the website as the focus. Ali sought to maximize their online presence, delight their community of customers, and significantly increase their DTC website sales.

Our Approach

We began with an in-depth SEO audit which revealed many significant opportunities for growth. Our web designer infused fun and joy into every page with artwork and animation that helps tell the brand story and makes shopping a delight. Revenue-boosting opportunities were key for this custom site, including bundles, upsells, a shoppable blog, and a strategic landing page design for a unique product. Mobile user experience was optimized every step of the way.The final result is sophisticated, airy, clever, and a great foundation to grow retail sales online.

Our Roles

Visit the website
custom homepage design for a stationery brand
Custom homepage design, optimized to introduce the brand story, engage customers, and facilitate product discovery.
custom homepage design for a stationery brand
Showcasing a brand’s identity is so important to differentiate and elevate the site (rather than using an out-of-the-box theme design). The homepage conveys the whimsical cleverness of E. Frances Paper with fun animated details and airy, artistic design.
little notes collection page for E. Frances Paper
Little Notes is E. Frances Paper’s signature product and the collection page is a popular entry point for web traffic. The custom page design highlights the special features of this unique product and visually inspires customers with icons to illustrate the many uses of Little Notes and a hero photo with shoppable hot spots.
art print bundle function for E. Frances Paper
We created custom bundle functionality for their letter art prints, allowing customers to preview their selected prints in their specified order.
custom hover effects

Throughout the site, the user experience is infused with delightfully on-brand whimsy such as hand-illustrated animations and this colorful confetti that displays when an item is added to cart.

To increase Average Order Value, the drawer cart displays a free shipping progress bar and upsells recommend products.

Upsell functionality for E. Frances Paper
custom mobile design for a paper goods brand
Mobile view of a product page. Optimizations include custom feature icons, a flexible table for product specifications, suggested upsells, and customer reviews.
custom about page
The About page portrays the brand’s story and personality including fun illustrations and photos. This page shares the company’s values, purpose, and many points of connection with their ideal customers.
custom blog design
Custom blog design featuring a newspaper-inspired header and layout, blog only search, “Shop the Story” product feed, and a featured post section.

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