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I Heart Guts

Shopify website redesign that resulted in a 52% increase in revenue per user.

The Challenge

We designed a website for I Heart Guts back in 2012 and although it has served them well since, Wendy was looking to breathe fresh life into their site. As the original plush organ company since 2005, I Heart Guts is snarky and smart and they wanted to create an engaging and fun user interface experience. Most importantly, their goal was to turn browsers into buyers.

Our Approach

We updated the overall design with a clean and streamlined look, adding color through photos and illustrations of the organ gang. We wanted the homepage to introduce the brand and lead to more conversions. To do this, we added a large lifestyle photo of their products, included a quick business description, and showcased collections of popular items for customers to discover.

Our Roles

Visit the website

Illustrations of the organ gang are sprinkled throughout the website redesign.

23%

Conversion rate increase

35%

Mobile conversion rate increase

16%

AOV increase

Recommended products encourage more purchases.

Organized product categories help customers find what they’re looking for.

A website redesign packed full of personality!

The Aeolidia team sets the gold standard for creating stylish, savvy e-commerce sites for artsy small businesses like mine. This is my second time working with them, my 2012 website needed a refresh after working fabulously for ten years. My new site isn’t just a pretty picture — the shopping experience, SEO and marketing strategies are all part of the awesome website package to carry the guts into the next decade. Thanks, y’all!