Traffic or Tactics Resources

Diagnose Your Shop’s Growth and Sales Needs and Stop Leaving Money On the Table

You want your online shop's growth to be profitable and sustainable. You need more traffic, and you also need a site that maximizes sales. But you shouldn't always invest time and money in both at the same time.

If you've been wondering, "What should I do next for my online shop?"—I've got you, in this insightful and practical talk. We’ll cover:

The importance of both traffic and conversion rate
When you should focus on each
How to tell when you've outgrown your old strategy
5 ways to get more high quality traffic
5 ways to make more sales from your online shop

Watch the recording of this talk

Thanks for joining me for the Traffic or Tactics talk, above. Our design agency, Aeolidia, creates branding, email marketing, and super-effective Shopify sites for designers and artisans. We have extensive experience with creative businesses like yours. Can we help you with anything?

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Below, I've put together some ideas for what to do at each level of traffic. Keep in mind these are rough guidelines and things will look different for every business.

Some resources:

Watch a video of the talk
Learn What’s a Good Conversion Rate for Ecommerce?
Get an example with sales numbers of how the math works

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Learn how the top shops grow:

Low Traffic

If you fall into this group, you likely match some of these indicators:

Fewer than 5,000 monthly visitors
Less than $50,000 in monthly ecommerce revenue
Fewer than two years in business
One or two employees
In general, it may not feel like things are really working yet

In this stage, you're experimenting to find out what works. You can throw spaghetti at the wall, use best practices, or copy your competitors (ethically). The website will have to go on the back burner from time to time as you're building other channels.

If you want to increase your online sales, your priority should be growing traffic to your site. You want to find new visitors who have never heard of you and introduce them to your brand. There are various ways to do this, and our Get More Traffic, Make More Sales guide could be a good start.

Medium Traffic

If you fall into this group, you likely match some of these indicators:

More than 5,000 but fewer than 100,000 monthly visitors
More than $50,000 but less than $200,000 in monthly e-commerce revenue
Two to five years in business
Three to five employees
In general, it probably feels like things are working, but they could be working better

You can now base your decisions on customer feedback and stats. Usually there are things to correct from earlier on your path. You can stop throwing spaghetti at the wall here, and instead focus on what's working. Best practices have their place, but can get you in trouble. It's always better to base your decisions on your data. Now isn't a great time to put your site on the back burner, because you need to keep the momentum.

This is where my team does most of their work. We have many solutions to improve your website, keep customers engaged with email marketing, and optimize your site for more traffic from Google. It's often time for a rebrand or redesign of your website. If you're at this stage and unsure what to prioritize to increase sales, we'd be glad to help you plan for that. Grab our rate sheet here, and we can schedule a call to discuss it.

High Traffic

If you fall into this group, you likely match some of these indicators:

More than 100,000 monthly visitors
More than $200,000 in monthly e-commerce revenue
Five or more years in business
Five to ten-plus employees
In general, things are going well and you don't have to hustle anymore

This is where we see rapid success pulling the levers that increase all your sales numbers. At this point, you should be outsourcing much of this to specialists. Aeolidia works with many multi-million dollar businesses to continue scaling. Working alongside your ads team (or our partner ads team), we can optimize the site for each campaign and build strategic landing pages.

At your scale, making changes to your site without testing them is extremely risky. A/B testing removes the guesswork from website optimization by providing hard data on what drives more sales. It's important to make informed decisions once ecommerce is working well. Please get in touch so we can set up a call.

From the very start, I felt very seen and supported working with Aeolidia. Communication was kind, timely, and crystal clear. I asked a LOT of questions and the team was incredibly patient. The work was outstanding and high quality, and I now have a professional website that I can build on for years into the future.