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Brand identity design, custom website, and copywriting for an e-commerce baby brand

Sugar House

Brand identity design, custom website, and copywriting for an e-commerce baby brand.

The Challenge

Sugar House is a women-owned and women-run designer and manufacturer of baby blankets and accessories. Lindsey felt like her previous branding lacked continuity and was hoping to create a cohesive and beautiful brand design that reflects the quality of their products. With the new brand identity and website, she wanted customers to have an overall sense of the the products they offer, where to find the products they want, how to order them if they are personalized, and what to expect for turnaround time if personalized.

Our Approach

In order to meet Lindsey’s expectations, we focused on updating the brand identity and website to better reflect the company’s aesthetic. A well-organized website layout with easy-to-navigate collection pages helps customers find what they’re looking for while sweet details like rainbows and a custom handwritten font introduce the brand’s personality. The overall design is clean with pops of color that complement those found in their products for an intuitive and cohesive customer experience.

Sugar House Baby - brand guide for an ecommerce baby brand
Brand design guide.
Packaging design featuring the rainbow house logo mark and confetti graphics.
Horizontal logo design.
This custom handwritten font embraces the brand’s cheerful personality.

The entire Aeolidia team was professional, responsive, knowledgeable, organized, and overall a dream to work with. We chose them for their branding aesthetic and Shopify expertise, and they exceeded expectations in both areas. I would recommend them to any e-commerce brand, especially women-owned creative businesses.

Lindsey Lunt

Sugar House
Mobile website design for an e-commerce baby brand
The mobile design is colorful, friendly, functional, and easy to navigate.

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