Whispering Willow Branding Case Study

Behind the Scenes of a Brand Identity Project

Whispering Willow is a handmade bath and body shop, and they wanted to elevate their brand. Designer Jess Levitz takes us behind the scenes of creating patterns, elements, and even a hand drawn typeface.

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We were impressed and pleased with the quality of the work and the efficiency of the process. The use of Basecamp was such a boon as it kept the entire project neat, clean, and well-organised. It would be tough to have made our project experience any better. —Julia Gold

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Before & After

The Whispering Willow logo before:

Whispering Willow logo before



Whispering Willow, rebranded by Aeolidia:


Whispering Willow rebrand


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