Website Launch Prep: 1canoe2

We have been talking about how the success of your website hinges on the work you do to promote it (remember our list of what a professional website will and will not do for you?). Today, Beth from 1canoe2 shares some of the steps she took to prepare for their new website launch.

Get to know 1canoe2

Beth, Carrie, and Karen of 1canoe2

1canoe2 letterpress is the stuff dreams are made of – Carrie and Beth are childhood friends who always loved to draw. Now the two are all grown-up and work together as professional illustrators, designers and printers. The name 1canoe2 comes from years of the two dreaming up big ideas around a campfire and floating down a spring-fed Missouri river in a canoe. One canoe, two girls. One canoe, two. Carrie and Beth were just beginning their journey as a letterpress company when they asked Carrie’s sister-in-law Karen to join the team. Now three women strong, 1canoe2 is chasing bigger dreams and creating letterpress art that makes people happy.

1canoe2 website launch: gouache paints

1canoe2 website launch: new studio

Beautiful and witty cards

To support their cards (which are that great combination of beautiful and funny) and other work, the 1canoe2 team keeps up with their blog, and you should check it out to glean how to have relevant and interesting content (can you believe they’re on week 42 of baking a pie a week?), when a blog isn’t your main focus. Some of their new cards are shown below:

1canoe2 website launch: Winner winner chicken dinner card 1canoe2 website launch: You make my heart skip a beet card 1canoe2 website launch: I'd be lost without you card

Preparing for a website launch

We started by having an Etsy shop, but wanted to be able to offer a complete “1canoe2” experience to our customers, and we wanted to have a wholesale shop as well.

We were so nervous to turn over the whole look of our site to someone we didn’t know…but it could not have been better! You guys actually “knew” us before… and I think that Arianne had even purchased something from us before. Even if you hadn’t known our actual company, I think that you knew who we were in the global sense, meaning you knew other handmade type businesses like ours, and you knew exactly how to serve us…and design our look!

We really pushed our site to our wholesale customers… and they loved it! We probably could have done more about “launching,” but we did do some advertising on a couple of popular blogs, and we send people there from our e-newsletter and social media.

Our site paid for itself in just 4 weeks! We have been thrilled. And the non-quantitative value is huge. We love that people can go to our site and really know who we are from the first page.

 Before & After

Their poor “before” website gives you no idea what they do from the home page, and all of the pages and information are equally balanced in a seemingly random-order list on the left.

1canoe2 website launch: website before

In contrast, the website after we got our lil’ mitts on it draws you in and keeps you interested:

Website launch prep: 1canoe2's Aeolidia-designed website

We’ve visited the 1canoe2 site before, when talking about planning a good site map. We are now working on moving them over to Shopify, so they can integrate their shop seamlessly with StitchLabs, saving themselves a ton of time.

Yay, 1canoe2! I am forever thankful that we work with creative and friendly clients such as these three women. Visit the 1canoe2 website here.

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