The mother and daughter team at Sugar + Spruce redecorated their brick and mortar store from top to bottom with their new colors and patterns. Designer Ann Parker takes us behind the scenes of a project that involves a mermaid!
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I had tweaked my logo and style a couple of times but was never really happy. My brand had no consistent voice or style and I was ready to up my game. I “stalked” Aeolidia’s work for almost a year before deciding to make the best investment I have made to date for my business. All of the staff of Aeolidia was extremely professional and very talented. They listened to all of my hopes, dreams and especially fears to bring my new brand to life. —Crystal Wellman
Before & After
The Ladyburg logo before:
Sugar + Spruce, renamed and rebranded by Aeolidia:
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From business naming to brand strategy to full identity design, including product packaging, we’re here to help you make your business’s outsides match up with its insides. Your brand is the foundation of everything else you’ll do with your business. Want to learn more?
See More Behind the Scenes Branding Videos
A handmade bath and body shop wanted to elevate their brand. Go behind the scenes of creating patterns, elements, and even a hand drawn typeface.
Go behind the scenes with Aeolidia designer Christine Castro Hughes to find out how the brand was created for a wool felt shop. Enjoy the embroidered logo!