Sugar + Spruce Branding Case Study

Behind the Scenes of a Brand Identity Project

The mother and daughter team at Sugar + Spruce redecorated their brick and mortar store from top to bottom with their new colors and patterns. Designer Ann Parker takes us behind the scenes of a project that involves a mermaid!

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I had tweaked my logo and style a couple of times but was never really happy. My brand had no consistent voice or style and I was ready to up my game. I “stalked” Aeolidia’s work for almost a year before deciding to make the best investment I have made to date for my business. All of the staff of Aeolidia was extremely professional and very talented. They listened to all of my hopes, dreams and especially fears to bring my new brand to life. —Crystal Wellman

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Before & After

The Ladyburg logo before:



Sugar + Spruce, renamed and rebranded by Aeolidia:

Sugar + Spruce rebrand



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