Aeolidia to the rescue!
Zinnia Folk Arts is a shop celebrating the traditional arts of Mexico. Anne has been running the brick and mortar business for about 10 years, and had set up an online shop with us four years ago. The website was becoming dated, and needed a better mobile solution. Anne’s goal for the project was to increase her conversion rate and capture more online sales.
Aeolidia to the rescue!
Refreshing the Zinnia Folk Arts site was such a fun opportunity to create a fresh new online home for our client. In keeping with the brand identity we’d previously created for Anne, it was time to create a more user-friendly, modern website to attract (and convert!) customers. The color palette and overall look and feel is vibrant and bright just like the products in the shop. We wanted to create a more seamless shopping experience for Zinnia’s customers while also making the back end of the site easy for Anne to update. Creating more prominent call to actions, as well as more intuitive searching and navigation helped bring the Zinnia Folk Arts site to life!
What Our Client Had to Say
This is my second time working with Aeolidia. My first website was designed by them 4 years ago and I loved the experience and the result. That design took my small folk art shop from a Minneapolis based business to an international business. This year (2018), I wanted to improve the website to be mobile responsive and to update a number of things that would allow the website to do more work for me—for example, informing the customer the quantity of an item left in stock, rather than having to update the site manually. The new site is beautiful, very intuitive, mobile responsive, and solves a number of problems for me and for the customer.
Aeolidia uses a team of people, spread across the US and Canada, to work on specific tasks. The timeline is clear, the expectations clearer and the deadlines for every task are met by the team. The team coordinator keeps everything moving and communicates frequently to address issues and solve problems.
The quality of their work is outstanding!
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CELEBRATING THE ART OF MEXICO
Zinnia Folk Arts brings the beauty of Mexican crafts to your home and loved ones. Our collection of Mexican gifts and jewelry is personally curated by founder and owner Anne Damon, who fell in love with the culture’s vast richness during a high school summer study trip to Toluca. Nearly thirty years later, Anne continues to travel to Mexico three to four times a year in search of traditional and contemporary folk art unique to each region. She visits local mercados, art dealers, and artisans in their homes and studios to find the most original expressions of their vision and culture. Everything in our Minneapolis-based store is ethically purchased at prices set by the artisans. We delight in choosing authentic items with an eye for quality, beauty, and joy.
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JOURNEY THROUGH MEXICAN FOLK ART
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