Aeolidia to the rescue!
I’ve had my logo for many years. It was designed for me by designers I hired when I was just a blogger. I don’t think that it is in great alignment with what I do now.
My major goal is to start selling print versions of my patterns in independent fabric stores. I currently offer .pdf versions of my patterns online and I would like to expand my reach by offering printed patterns.
I have one pattern in print and when I designed and printed the envelope a few years ago it seemed that sewists preferred to have the packaging resemble a traditional paper pattern envelope so I optimized for that. In the few years since it seems that most independent pattern designers have opted for larger envelopes, tagboard, full color, and other “nicer” looking options and this is the new expectation. I’d like to design my new packaging to reflect this.
Aeolidia to the rescue!
Our team collaborated with Erin to create a new name that embodies the vibrant spirit of her sewing patterns and commitment to dressing up everyday. In addition to the logo, pattern envelope design, and business cards – we developed a cohesive style guide with new vibrant colors, graphic elements and patterns that could be used to guide Erin in her new brand.
What Our Client Had to Say
The finished product is amazing! I’ve always been mostly satisfied after working with other designers and there’s no mostly with Aeolidia!
Aeolidia ran a tight ship – I always knew what to expect and when, unlike any other time I’ve worked with a designer. And they did really beautiful work that left me thrilled about my new direction!
Jess designed a custom typographic logo that was influenced by her eclectic inspiration and reminiscent of 1970’s record covers and kitschy science fiction novels. However, the thicker letter-weight and hand-made feel provides a current appeal for her modern customer. Each letter is completely unique yet they all fit so well together, much like Erin’s desire to create an inclusive brand that showcases diverse models.
Quick brand guide
Natalia, our copywriter and business name brainstormer shared,
This name is a nod to your belief in playing dress up every day. Tuesday feels like the most “everyday” of days, in that it’s not really known for anything (unlike, Mondays which most people hate, or Wednesday hump days, etc.). In looking through your branding & your thoughts regarding inclusivity, I sensed a strong undercurrent of non-conformity, and I think you have the potential to rally a strong sense of community around that.
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