Treeline + Tide

treelineandtide.com

Treeline & Tide Brand identity and custom Shopify website for laser-cut jewelry shop

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Alternate Logo
  • Quick Brand Guide

Website:

  • Home Page
  • Collections Page
  • Item Page
  • About Page
  • FAQ Page

Print:

  • Business Card

Packaging:

  • Insert Card
  • Stamp
  • Banner Design

Copywriting:

  • Home Page
  • About Page

Jenn's Problem

Husband-and-wife team Damian and Jenn Liddiard had seen great business growth over the last two years, but much of it came from in person craft shows which they found to be lucrative but exhausting. Their old website was basically a placeholder that drove traffic to their Etsy shop, with a wholesale portion that allowed retailers to shop and place orders online.

They came to us ready for a complete brand overhaul and new Shopify website, so that they could focus more of their energy on online sales which they knew had a much better ROI for their business. They’d already had a lot of success with personalized men’s gifts and groomsmen gifts, and they wanted to continue to grow that portion of their business.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Alternate Logo
  • Quick Brand Guide

Website:

  • Home Page
  • Collections Page
  • Item Page
  • About Page
  • FAQ Page

Print:

  • Business Card

Packaging:

  • Insert Card
  • Stamp
  • Banner Design

Copywriting:

  • Home Page
  • About Page

Our Solutions

Our team worked with Damian and Jenn to rename and rebrand their business. Jess designed a logo, brand marks, graphic elements, business cards, and packaging insert cards that reflect the level of craftsmanship and design that they bring to their laser cut wood jewelry and accessories.

With Treeline & Tide, Jenn and her husband aim to combine materials in ways that haven’t been done before, and we wanted their new branding and website to reflect their product design sensibility. They also offer outstanding customer service and personalization services for many of their products, so we worked with them to create an e-commerce website where customers can choose personalized options to create something meaningful and unique for life’s special moments. The result is a user-friendly, beautifully designed lifestyle brand and website.

Logo

Treeline & Tide logo design for laser-cut jewelry shop

Treeline + Tide logo design by Jess Levitz

Branding Solutions

For their new brand, designer Jess was inspired to create a clean, typography-centric logo that hinted at their past and stayed true to their design style while offering a professional and unique look for their business moving forward.

The diagonal lines were inspired by their intricate laser cut work and also meant to represent tree branches. The curve on the ampersand evokes an ocean swell and is a nice balance to the geometric lettering.

In addition to the typographic logo, Jess created a logo mark that features
a geometric tree in front of a mountain and the ocean in a minimal and
graphic way. This clean design represents the couple’s love of nature and
will appeal to their outdoor-loving target audience.

Jess created an identity system that fits in seamlessly with their beautiful current products, while also bringing forth a new and exciting look as they launch their new name, website, and business direction.

Alternate Logo

Treeline & Tide logo design for laser-cut jewelry shop

Design by Jess Levitz

Quick Brand Guide

Treeline & Tide brand style guide for laser-cut jewelry shop

Design by Jess Levitz

Home Page

Treeline & Tide custom Shopify website for laser-cut jewelry shop

Treeline + Tide home page design by Do-Hee Kim

Website Solutions

One of Jenn’s goals for their new website was to double their previous year’s sales over the course of the next year. While she wanted to increase the number of visitors looking for wedding items, she also wanted to ensure that the new online shop was optimized to convert visitors into customers.

Their new Shopify store features product reviews, product upsells and add ons, gorgeous hero images, and an entire section of custom products to entice customers with easy personalization options for custom bridal party gifts and wedding favors.

Collections Page

Treeline & Tide custom Shopify website for laser-cut jewelry shop

Treeline + Tide site page design by Do-Hee Kim

Item Page

Treeline & Tide custom Shopify website for laser-cut jewelry shop

Treeline + Tide site page design by Do-Hee Kim

About Page

Treeline & Tide custom Shopify website for laser-cut jewelry shop

Treeline + Tide site page design by Do-Hee Kim

FAQ Page

Treeline & Tide custom Shopify website for laser-cut jewelry shop

Treeline + Tide site page design by Do-Hee Kim

Business Card

Treeline & Tide print design for laser-cut jewelry shop

Treeline + Tide print design by Jess Levitz

Insert Card

Treeline & Tide packaging design for laser-cut jewelry shop

Package Design by Jess Levitz

Stamp

Treeline & Tide packaging design for laser-cut jewelry shop

Package Design by Jess Levitz

Banner Design

Treeline & Tide print design for laser-cut jewelry shop

Package Design by Jess Levitz

Home Page

At Treeline + Tide, we’re inspired by the harmony of the unexpected. We combine natural materials with modern design to create wood jewelry, accessories, and home goods that can be used every day. With personalization options, we can make each item uniquely yours.

Based in Scituate, MA, we are a husband-and-wife team working to infuse mindfulness and meaning into every gift we make.

Rustic Marries Chic
shop bridal party gifts >

Grow Together
shop anniversary gifts >

Naturally Stylish
shop for her >

Rugged + Refined
shop for him >

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About Page

We’re Damian and Jenn Liddiard, the creative minds and hands behind Treeline & Tide. With a background in architecture (him) and graphic design (her), we are a husband-and-wife team driven to create everyday goods that are both innovative and timeless. Beginning with hand-drawn designs and using sustainably-forested wood, our process fuses traditional craft techniques with technology.

We’re designers first, so we immerse ourselves in a product’s every little detail. We create each item envisioning it as a gift in everyday life—whether it’s for an anniversary, a thank you for your groomsmen or bridesmaids, or simply something special for you. To continue this cycle of giving, we partner with One Tree Planted to support reforestation—one tree is planted for every product sold.

Our Story

Family is at the heart of our business. We’ve been designing together since we first met, but it wasn’t until 2012, when Jenn began making jewelry part-time at a fabrication lab, that our creative partnership started growing into a business. It was a gradual process; Jenn left her job in order spend time with our family and commit to her creative passion full-heartedly. Within a few years’ time, Damian was able to leave his job as well. Today, Treeline & Tide is a natural extension of how we’ve always lived; working and creating together in our home studio.

Our Name

We find inspiration in nature and walks around our seaside town. In the contrast of worn wood against smooth rocks and the precise, calculated beauty of modern architecture. In the oddities of a rusted gate or the unnoticed pattern of a storm drain.

We explore every idea with unbridled curiosity. More often than not, this takes us in new and opposite directions—mountain and sea, treeline and tide. We embrace these dualities because they keep life ever-interesting.

Building your business online is a huge job. Stop struggling with it yourself!

Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.

Talk to Us