Thirteen.02

1302 Brand identity and packaging design for a leather watch company

Aeolidia to the rescue!

The Dream Team

What We Delivered

Identity:

  • Logo
  • Alternate Logo
  • Quick Brand Guide

Print:

  • Business Card
  • Thank You Card

Packaging:

  • Shopping Bag

Extras:

  • Newsletter Template
  • Social Media Covers
  • Social Media Template
  • Social Media Avatars

Copywriting:

  • Thank You Card
  • Maker's Tag

Rozmin and Asma's Problem

Thirteen.02 is a watch company that creates high-quality, versatile watches – all of their watch bands are easily interchangeable, allowing their customers to change their entire look with just a switch of a band, essentially having two watches for a very affordable price.

While their current collection features women’s watches, they plan to add a men’s line later this year. As their collection expands, they also plan to start exhibiting their watches at wholesale trade shows next year.

They came to us in need of a strong brand identity and new logo design that would set them apart from more minimalist watch brands. They wanted to show their customers a brand with plenty of personality and color. We couldn’t wait to dive right in!

Aeolidia to the rescue!

The Dream Team

What We Delivered

Identity:

  • Logo
  • Alternate Logo
  • Quick Brand Guide

Print:

  • Business Card
  • Thank You Card

Packaging:

  • Shopping Bag

Extras:

  • Newsletter Template
  • Social Media Covers
  • Social Media Template
  • Social Media Avatars

Copywriting:

  • Thank You Card
  • Maker's Tag

Our Solutions

The fashion sensibility of founders Asma Heerji and Rozmin Ladha shines through in their collection’s minimalist neutrals and bold pops of color, and we wanted their new brand identity to reflect that. We designed a sleek, modern logo that would be gender-neutral and developed a vibrant color palette to make their brand pop.

They wanted to make a great impression online, so we created a newsletter template, social media cover graphics and avatars, and templates for social media posts. We also designed new business cards, thank you cards, and a shopping bag to impress both customers and potential wholesalers.

What Our Client Had to Say

Working with Aeolidia was AWESOME! They did a great job capturing our brand’s voice, and really took the time to understand who we were as a brand. They were open to revisions, and wanted to make sure we were happy with everything. I was worried that working remotely would be difficult, but they were great at communicating, easy to work with, and quickly responded to any questions or issues. We love our new brand identity design!

Logo

1302 logo design for a leather watch company

Thirteen.02 logo design by Mike Dornseif

Branding Solutions

After diving into their current brand, we noticed several problems. The message they were sending to their consumers was that of quality and affordability. However, they weren’t displaying how youthful and fun their interchangeable products were. Therefore, we developed an overall brand essence that we felt was premium, fun, and approachable. The result is a visual identity that is a mix of classic modernism sprinkled in with a bold vibrant color palette.

Alternate Logo

1302 logo design for a leather watch company

Design by Mike Dornseif

Quick Brand Guide

1302 Brand identity and packaging design for a leather watch company

Design by Mike Dornseif

Business Card

1302 print design for a leather watch company

Thirteen.02 print design by Mike Dornseif

Thank You Card

1302 print design for a leather watch company

Thirteen.02 print design by Mike Dornseif

Shopping Bag

1302 packaging design for a leather watch company

Package Design by Mike Dornseif

Newsletter Template

1302 newsletter template design for a leather watch company

Thirteen.02 design by Mike Dornseif

Social Media Covers

1302 social media cover design for a leather watch company

Thirteen.02 design by Mike Dornseif

Social Media Template

1302 instagram grid design for a leather watch company

Thirteen.02 design by Mike Dornseif

Social Media Avatars

1302 social media avatar design for a leather watch company

Thirteen.02 design by Mike Dornseif

Thank You Card

Thank you for your purchase!

Each Thirteen.02 piece was designed to help you add your own personality, color and style to your everyday look. Be bold, be bright…and enjoy every moment.

Visit us again and save 10% on your next order with promo code {promo code}

Cheers!
Asma & Rozmin

Feel good about adding to your collection
For every watch we sell, we give 5% of the profits to charity.

Day, night, casual, glam. Everything in between.
Share your Thirteen.02 look on
facebook.com/thirteen02watches
pinterest.com/thirteen02
instagram.com/thirteen02watches

Questions? Feedback? Send us a note.
info@thirteen02.com

Maker's Tag

Beauty and Color in Every Day
Thirteen.02 creates beautiful, modern watches based on the simple belief that high-quality doesn’t have to mean high price. Our pieces are custom-designed by founders Asma Heerji and Rozmin Ladha—two sisters-in-law whose fashion styles shine through in the collection’s minimalist neutrals and bold pops of color.

By pairing elegant, stainless steel watch faces with interchangeable, genuine leather bands, Thirteen.02 makes it easy for you to change your entire look. Our pieces are designed to make a statement day or night, whether you’re in the boardroom or on the dance floor.

As for their craftsmanship, it certainly helps that Asma came from a family of watch-makers, beginning with her grandfather in the 1960s. Thirteen.02 was borne of Asma’s and Rozmin’s desire to honor this long-standing legacy while bringing their own personality to the brand. Using the numbers from their birthdays, the name Thirteen.02 is a timeless reminder to celebrate yourself—boldly and colorfully—daily.

Join the Band: Follow Thirteen.02 on
facebook.com/thirteen02watches
pinterest.com/thirteen02
instagram.com/thirteen02watches

Grow your Collection & Give Back. 5% of All Proceeds Go To Charity.
Learn more at thirteen.02.com

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