Soaring Suds Soap Co

soaringsudssoap.com

Soaring Suds brand identity design and custom shopify website for a handcrafted soap brand

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Secondary Logo
  • Brand Icons
  • Brand Guide

Website:

  • Home Page
  • Item Page
  • Collections Page
  • About Page

Photography:

  • Hero Image
  • Soap Bar
  • Body Butter

Extras:

  • Social Media Templates

Copywriting:

  • Collections Page Copy
  • About Page Copy
  • Product Descriptions

Client's Problem

Handcrafted in small batches with natural ingredients, Soaring Suds Soap Co. is all about creating products that are great for your skin and are also fun to use.

Founder Leslie wanted the whole Soaring Suds experience to be a fun loving experience for both the body and soul, but her old ecommerce website wasn’t living up to those expectations. Her business had been operating 1.5 years, and while she was having success selling her products locally and via wholesale, she wanted to increase her online sales.

Leslie wanted to offer a better online shopping experience for her customers, with an ecommerce shop that looks professional and is easy to use. She also needed help creating content that would perform well on social media and drive followers back to her website to shop.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Secondary Logo
  • Brand Icons
  • Brand Guide

Website:

  • Home Page
  • Item Page
  • Collections Page
  • About Page

Photography:

  • Hero Image
  • Soap Bar
  • Body Butter

Extras:

  • Social Media Templates

Copywriting:

  • Collections Page Copy
  • About Page Copy
  • Product Descriptions

Our Solutions

For this project, designer Ann Parker first refined Soaring Suds’ existing logo and created brand guidelines. The typography she chose has a simple style and a non-trendy approach. Ann wanted to avoid anything too trendy or complicated, because the Soaring Suds customers are purchasing these products as an indulgence, so it was important that the new branding be a bit more refined and high-end with a modern aesthetic that compliments the colorful product and packaging.

Armed with a new logo and packaging, Ann then designed website layouts for the new Soaring Suds Shopify website, along with social media templates. Caroline Colom Vásquez and Helen Hulskamp were brought onboard for this project to offer strategic business consulting and website stats analysis. Photographer Jen Lacey shot new hero images for the website, and copywriter Natalia Sylvester wrote ecommerce copy for the collections page, about page, and product descriptions. Developer Jon Manning ensured that everything worked smoothly behind the scenes on Shopify.

Logo

Soaring Suds brand identity design for a handcrafted soap brand

Soaring Suds Soap Co logo design by Ann Parker

Secondary Logo

Soaring Suds brand identity design for a handcrafted soap brand

Design by Ann Parker

Brand Icons

Soaring Suds brand identity design for a handcrafted soap brand

Design by Ann Parker

Brand Guide

Soaring Suds brand identity design for a handcrafted soap brand

Design by Ann Parker

Home Page

Soaring Suds Custom Shopify website for a handcrafted soap brand

Soaring Suds Soap Co home page design by Ann Parker

Item Page

Soaring Suds Custom Shopify website for a handcrafted soap brand

Soaring Suds Soap Co site page design by Ann Parker

Collections Page

Soaring Suds Custom Shopify website for a handcrafted soap brand

Soaring Suds Soap Co site page design by Ann Parker

About Page

Soaring Suds Custom Shopify website for a handcrafted soap brand

Soaring Suds Soap Co site page design by Ann Parker

Hero Image

Soaring Suds custom product photography for a handcrafted soap brand

Soaring Suds Soap Co photograph by Jen Lacey

Soap Bar

Soaring Suds custom product photography for a handcrafted soap brand

Soaring Suds Soap Co photograph by Jen Lacey

Body Butter

Soaring Suds custom product photography for a handcrafted soap brand

Soaring Suds Soap Co photograph by Jen Lacey

Social Media Templates

Soaring Suds custom social media template for a handcrafted soap brand

Soaring Suds Soap Co design by Ann Parker

Collections Page Copy

Soap
Handcrafted in small batches, our soaps are big on moisture. Vegan-friendly ingredients like coconut milk deliver nourishment deep into the skin, leaving it soft and silky long after you’ve finished bathing.

Shampoo Bars
Need a solid solution for travel- and environmentally-friendly hair care? Our shampoo and conditioner bars are good for 50 to 70 washes—about as much as two regular bottles, without the packaging. Massage into hair for a lovely lather and long-lasting moisture.

Lips
Kiss and make up. Exfoliate and moisturize lips naturally with our creamy balms and sweet sugar scrubs.

Body Butter
You’ll melt for the rich, creamy properties of Body Butter. Made with ultra-hydrating ingredients like Cocoa Butter, Shea Butter, Avocado Oil, Coconut Oil, and Sweet Almond Oil, each absorbs deep into the skin for long-lasting moisture.

Bubble bath bytes
More bubbles, less packaging. Bubble bath bytes make it easy to take your relaxing bath-time ritual with you when you travel. An abundant lather delivers natural, moisture-rich oils to your skin.

Bubbling Bath Sand
Sprinkle on the goodness. Bubbling bath sand is infused with naturally-hydrating oils that are released into your bath. All you need to do is soak them in.

Sugar Scrubs
Some spots just need extra love and care. 3-in-1 Sugar Scrubs cleanse, exfoliate, and moisturize areas like knees, elbows, and heels that are most prone to dryness. Skin is left feeling freshly nourished.

MI Soaps
Take a small piece of Michigan with you. These specialty soap bars are made and sold locally in the upper peninsula of Michigan. Each is named to spark warm memories of the Great Lakes State.

About Page Copy

About 

Getting clean should be invigorating. More than a routine, it should be an experience that leaves you feeling uplifted for the day ahead.

Soaring Suds Soap Co. is a small, one-woman brand on a mission to infuse your everyday bath with goodness. Every soap, shampoo bar, and bubble bar is handcrafted from scratch in small batches using only natural, cruelty-free vegan ingredients. Made with love in Munising, MI, they’re designed to indulge body, mind, and spirit with bright, skin-loving formulations that you won’t find anywhere else.

The Soaring Suds Soap Co. Promise

Our products are a refreshing surprise for the senses, but our ingredients will always be crystal clear. We believe goodness shines from the inside out, and trust requires transparency. We happily provide you with information about our ingredients, how they’re sourced, and how a product is made so you can get to the best part: immersing yourself in bath time and emerging with soft, nourished skin.

Product Descriptions

Hand-Crafted Artisan Soap
A feel-good, smell-great work of art that pampers you daily. Our hand-crafted artisan soap bars are made by hand the old-fashioned way, cold-pressed and without the use of added detergents that would strip the skin of its natural oils. We use moisturizing, vegan-friendly ingredients like Coconut Milk, Olive Oil, and Shea Butter instead.INGREDIENTS: Olive Oil, Coconut oil, Water, Shea Butter, Sodium Hydroxide, Avocado Oil, Rice Bran oil, Fragrance Oil, Coconut Milk, Kaolin Clay, Mica
Kisser Cream
A kind and gentle solution for dry or chapped lips. Kisser Cream lip balm is made with all natural ingredients like Coconut Oil, Sweet Almond Oil, and Avocado Oil. Lips will love soaking up the nourishment.INGREDIENTS: Coconut Oil, Beeswax, Sweet Almond Oil, Avocado Oil, Flavor OilKisser Scrub
Sometimes lips need a little extra love. This 2-in-1 sugar scrub gently exfoliates dry and dead skin, then provides natural moisture to leave lips feeling reinvigorated and absolutely kissable. Just scrub in a pea-sized amount and lick off any excess.INGREDIENTS: Sugar, Sweet Almond Oil, Shea Butter, Avocado Oil, Beeswax, Vitamin E, Flavor OilBody Butter
A perfect recipe for days when your skin is craving intense moisture all over. Body Butter is a rich, ultra-nourishing combination of natural butters and oils like Mango and Babassu. They deeply absorb into skin to help bring relief to dry areas like elbows, knees, and heels.INGREDIENTS: Distilled water, Mango Butter, Cocoa Butter, Babassu Oil, Cetearyl Alcohol (and) Polysorbate 60 (emulsifier), Fragrance Oil, Stearic Acid, Glycerin, Phenoxyethanol (and) Caprylyl Glycol(paraben free preservative), Mica

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