Aeolidia to the rescue!
Sue and her team needed their existing Aeolidia-designed website to be responsive, so that the content would be adjusted and resized to fit all screens well, whether their visitors are on a desktop computer, using a tablet, or browsing from a smartphone.
They also wanted the information about the cities and the fairs to be more prominent, and make it easier for visitors to see the vital info right away.
While making these changes, they also wanted to accomplish a complete brand identity overhaul, moving away from their previous somewhat cute illustrated look to something more current.
Aeolidia to the rescue!
The Renegade team brought us their new branding, and Meg worked on mixing the 1920s style of handcrafted logo with today’s popular general store aesthetic. The end result is something clean and casual, yet sophisticated and vintage.
The new branding included quite a few logo options, and Meg said:
I really wanted the site design to reflect this eclectic set of logos as much as possible without being too overwhelming. I especially loved the circular logos for each city and wanted to pair those with a primary logo that would command attention but not overpower the eye. The combination of the half-circle logo I chose for the primary logo and the full circle logos for each city is a nicely balanced pair. An additional logo is brought to the footer to add visual interest and further communicate your new, eclectic brand image. I decided to keep to the simpler logos and encourage that you use the more complicated banner-style logos to printed materials at the fairs.
I decided to fully embrace your new brand colors. I think they’re very original and a direction that we don’t see often these days! It’s spectacular. Combining red, off white, and blue with plenty of white space keeps the site looking clean while visually interesting at the same time. Anything red on the page denotes something clickable, whereas blue gives a bit of oomph to headlines and important information.
The header now features the most important information with a couple of links pushed down to the footer. This keeps the header looking clean with everything easy to reach and understand. The footer contains ‘Participate’ and ‘Calendar’ along with the mailing list signup. I think it’s important to have the mailing list signup in the footer as it appears on all pages.
The main section of the home page shows each city with a slideshow as you asked. I think the circular city logos make each city interesting to look. A black overlay over the images has been added to keep this page easy for the eye to digest. If we had all of the images at full-opacity, it is hard for the eye to focus on one city over another. As you’ll notice, San Francisco is an example of what happens when the user hovers over a city. The black overlay and logo disappear, slideshow arrows appear over the image. Since mobile devices don’t have “rollovers” or hover states, when the user visits the site on a mobile device we can simply have them swipe the image left or right to view the slideshow.
The new home page shows a photo for each city, with fair dates right alongside. The new website is very easy to browse and explore, and it takes no effort to see where the Renegade fairs happen and when they’re going on.
What Our Client Had to Say
I absolutely love what you came up with, I’m so thrilled!!
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