Aeolidia to the rescue!
Samantha Barnes, founder of Raddish Kids, had built a successful children’s culinary subscription box service. The current Raddish website was functioning, but it was three years old and not fully optimized for mobile platforms. The business had recently tripled its subscription base, and they needed a website that could support this new level of acquisition without compromising the underlying brand assets, logo, value proposition or basic site architecture.
Aeolidia to the rescue!
Because the Raddish Kids website hadn’t previously been optimized for mobile platforms, we approached this project by designing the mobile version of the website first, starting with the home page. Christine designed a simple layout that would emphasize Raddish’s branding and bright photography, as well as leaving room to provide a clear sales pitch to visitors, give them confidence in the brand, and make them excited to join the club.
What Our Client Had to Say
Does a nice job of showcasing the brand’s vibrancy in a clean, organized setup.
To increase conversion rates on the site, we removed a home page slider and replaced it with a static image and join button. We also reworded some items in the main navigation to make them more intuitive and supportive of the sales process. We made press links, which provide important brand validation and social proof, more prominent. And we moved supporting content and marketing elements to the page footer where they were still easily found and accessible to site visitors, but didn’t distract from the main message, which is to learn more about and sign up for the service.
How It Works
At Raddish, we’re on a mission to change the way families eat by bringing kids and adults together in the kitchen and at the table. Our recipe is simple but revolutionary: take the goodness of a home-cooked meal and mix in education, interaction and fun.
Our company is run by a dynamic, committed team of educators and chefs with more than a decade of experience teaching cooking to kids. In 2006, founder Samantha Barnes created Kitchen Kid, a pioneer in edible education bringing deliciously fun summer camps, after-school classes, parties, and in-home lessons to the Greater Los Angeles area. The program was such a favorite among families and in classrooms, Samantha knew it would be a success in homes across the country. Combining her experience as a middle school teacher and mom of two, Samantha adapted Kitchen Kid’s proven techniques to launch Raddish: a cooking club and curriculum for children of all ages.
Since our founding, Raddish has been named “Best Subscription for Kids” by Red Tricycle and been featured in Better Homes and Gardens, Parents, and the LA Times. Raddish made its first TV appearance on the Food Network’s Food Fortunes, and Samantha was named one of 17 women to watch in 2017 by the Center for Women and Wealth.
How It Works
- Young children work alongside an adult.
- Kids and tweens indulge their culinary curiosity.
- Home cooks of all skill levels learn new ways to cook.
- Picky eaters learn to eat what they’ve prepared—even broccoli!
- A unique theme that embeds math, science, geography, culture, and history into a fun culinary lesson.
- A grocery list so you can easily shop for food supplies.
- Recipe guides, activity cards, and collectible kitchen items. View a sample kit here.
- Learn new cooking techniques every month.
- Earn a new apron patch with each new skill.
- Discover the joys of hands-on, healthy cooking.
- Make memories with family mealtime.
When we reviewed the Raddish site at their six month checkup, we saw strong performance across marketing channels and devices. One standout stat was seeing mobile traffic stronger than average, and both paid and organic search converting at over 8% for visitors on desktop computers and tablets. This is fantastic for a subscription service with a high average order value!
Seth, Raddish CMO, told us:
“It’s been an exciting six months since we launched the redesigned site. We launched right before the crucial holiday season, and the results speak for themselves. We added almost 9,000 new subscribers in that period and since then new acquisitions are growing over 200% YoY. The new site has allowed us to scale our paid marketing while improving the Raddish brand.
On a percentage basis, customer service inquires are down. Overall site traffic and sales are way up, but CRM inquiries haven’t grown as much, so hopefully the site is answering more questions before people contact us.”
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