Raddish

raddishkids.com

raddish kids shopify website redesign subscription box business aeolidia

Aeolidia to the rescue!

What We Delivered

Website:

  • Home Page
  • Home (Mobile)
  • About (Desktop)
  • How It Works
  • Shop Page

Copywriting:

  • About
  • How It Works

Results:

  • 9,000 New Subscribers

Samantha's Problem

Samantha Barnes, founder of Raddish Kids, had built a successful children’s culinary subscription box service. The current Raddish website was functioning, but it was three years old and not fully optimized for mobile platforms. The business had recently tripled its subscription base, and they needed a website that could support this new level of acquisition without compromising the underlying brand assets, logo, value proposition or basic site architecture.

Aeolidia to the rescue!

What We Delivered

Website:

  • Home Page
  • Home (Mobile)
  • About (Desktop)
  • How It Works
  • Shop Page

Copywriting:

  • About
  • How It Works

Results:

  • 9,000 New Subscribers

Our Solutions

Because the Raddish Kids website hadn’t previously been optimized for mobile platforms, we approached this project by designing the mobile version of the website first, starting with the home page. Christine designed a simple layout that would emphasize Raddish’s branding and bright photography, as well as leaving room to provide a clear sales pitch to visitors, give them confidence in the brand, and make them excited to join the club.

What Our Client Had to Say

Does a nice job of showcasing the brand’s vibrancy in a clean, organized setup.

Home Page

custom shopify website redesign for subscription box business

Raddish home page design by Christine Castro Hughes

Website Solutions

To increase conversion rates on the site, we removed a home page slider and replaced it with a static image and join button. We also reworded some items in the main navigation to make them more intuitive and supportive of the sales process. We made press links, which provide important brand validation and social proof, more prominent. And we moved supporting content and marketing elements to the page footer where they were still easily found and accessible to site visitors, but didn’t distract from the main message, which is to learn more about and sign up for the service.

Home (Mobile)

shopify website redesign subscription box business home page mobile version

Raddish site page design by Christine Castro Hughes

About (Desktop)

custom shopify website redesign about page desktop version

Raddish site page design by Christine Castro Hughes

How It Works

custom shopify website redesign subscription box business how it works page mobile

Raddish site page design by Christine Castro Hughes

Shop Page

custom shopify website redesign subscription box business mobile version shop page

Raddish site page design by Christine Castro Hughes

About

At Raddish, we’re on a mission to change the way families eat by bringing kids and adults together in the kitchen and at the table. Our recipe is simple but revolutionary: take the goodness of a home-cooked meal and mix in education, interaction and fun. 

Our company is run by a dynamic, committed team of educators and chefs with more than a decade of experience teaching cooking to kids. In 2006, founder Samantha Barnes created Kitchen Kid, a pioneer in edible education bringing deliciously fun summer camps, after-school classes, parties, and in-home lessons to the Greater Los Angeles area. The program was such a favorite among families and in classrooms, Samantha knew it would be a success in homes across the country. Combining her experience as a middle school teacher and mom of two, Samantha adapted Kitchen Kid’s proven techniques to launch Raddish: a cooking club and curriculum for children of all ages.

Our monthly kits are designed to make learning come alive by mixing math, science, history, and geography lessons into a tasty meal-making experience. Each recipe is not only family-friendly, but tastebud-friendly, so kids learn to love food as they discover how to make it. With Raddish, mealtime is fun again and cooking nourishes minds, bodies, and hearts. One kit at a time, we’re bringing families together in the kitchen and around the table.

Since our founding, Raddish has been named “Best Subscription for Kids” by Red Tricycle and been featured in Better Homes and Gardens, Parents, and the LA Times. Raddish made its first TV appearance on the Food Network’s Food Fortunes, and Samantha was named one of 17 women to watch in 2017 by the Center for Women and Wealth.

But our proudest moments still happen every day at home. After all, the tastiest place to learn is in the kitchen and the most delicious way to create memories is together.

How It Works

Raddish is a cooking club, culinary lesson, and mealtime solution all-in-one. We make cooking and sharing a meal fun for the whole family with three simple steps.
Step 1: Join Raddish.
Our cooking club in a box has something for all ages:
  • Young children work alongside an adult.
  • Kids and tweens indulge their culinary curiosity.
  • Home cooks of all skill levels learn new ways to cook.
  • Picky eaters learn to eat what they’ve prepared—even broccoli!
Step 2: Receive Your Kit in the Mail
A Raddish kit is delivered to your doorstep every month. It includes:
  • A unique theme that embeds math, science, geography, culture, and history into a fun culinary lesson.
  • A grocery list so you can easily shop for food supplies.
  • Recipe guides, activity cards, and collectible kitchen items. View a sample kit here.
Step 3: Get Cooking!
The kitchen is the tastiest place to learn! With Raddish, kids:
  • Learn new cooking techniques every month.
  • Earn a new apron patch with each new skill.
  • Discover the joys of hands-on, healthy cooking.
  • Make memories with family mealtime.

When we reviewed the Raddish site at their six month checkup, we saw strong performance across marketing channels and devices. One standout stat was seeing mobile traffic stronger than average, and both paid and organic search converting at over 8% for visitors on desktop computers and tablets. This is fantastic for a subscription service with a high average order value!

Seth, Raddish CMO, told us:

“It’s been an exciting six months since we launched the redesigned site. We launched right before the crucial holiday season, and the results speak for themselves. We added almost 9,000 new subscribers in that period and since then new acquisitions are growing over 200% YoY. The new site has allowed us to scale our paid marketing while improving the Raddish brand.

On a percentage basis, customer service inquires are down. Overall site traffic and sales are way up, but CRM inquiries haven’t grown as much, so hopefully the site is answering more questions before people contact us.”

Building your business online is a huge job. Stop struggling with it yourself!

Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.

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