Aeolidia to the rescue!
As she prepared to launch an online clothing pattern business, Aimee came to us looking for a new brand identity system. She was looking for a design that combined a retro quirky feel with a minimalist aesthetic that would appeal to an audience of cool moms that want to make heirloom quality clothing for their children, but with a hip modern twist.
Aeolidia to the rescue!
When designing this logo we were especially inspired by Aimee’s love for Scandinavian design, and while researching we kept coming back to the image of retro Scandinavian folk art flowers. They are so graphic and fun, but with a minimal amount of lines and detail. Inspired by Aimee’s business to sell clothing patterns, we worked to incorporate scissors (a necessary tool for sewing and pattern cutting!) and pins into a scandi flower design. We also liked how the flower designs are made up of lots of different parts that can be shuffled around to create new and different types of flower designs—much like Aimee’s concept for her products! In addition, the line-art style of the icon also mimics the design of clothing patterns.
We paired the flower icon with a simple lowercase serif type that has a retro fun flair with the loopy “t’s”. The overall combination hints at a vintage aesthetic but with a clean and contemporary twist.
What Our Client Had to Say
Aeolidia was a huge step for my business and I knew from the first day it they were a great choice. They took the time to understand my brand, what I wanted to portray and delivered it to me beautifully and with amazing customer service along the entire process. I couldn’t recommend them more and I look forward to working with them again in the future.
Quick brand guide
“Aeolidia has really paved the way for me in starting my new business. I’ve had people who follow their creative work tell me, upon my store opening, that they had already been following my journey and were excited to finally see what was in store. Putting together anything to do with my businesses look has been a breeze with their gorgeous designs and clear and thorough brand guides I was given to walk me through how to piece them together. It’s one less thing I have to think about when running my business. Any questions I have had since working with them were clearly answered and I have been checked back in on regularly to see if everything was running smoothly. I could not recommend Aeolidia and their amazing, original and creative team more!” —Aimee Randle
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