Aeolidia to the rescue!
When Laura decided it was time for a new look, she gave us this thoughtful information about where she was at and where she wanted to go:
My current logo doesn’t feel like a logo, I just selected a font that I liked that was readable. I used to have a different logo that I created early on and abandoned it when I got tired of it, there was nothing really wrong necessarily, other than the fact that it didn’t really seem special.
As for the current “logo,” while I do like the fact that I can use this font anywhere and it IS readable, I also want something that is more memorable and distinctive. I am usually attracted to design trends, which could be an issue because I don’t want to have something that will get tired quickly.
Basically, I’d like a strong identity that people will take notice when they arrive on the site! For the first time ever!
Aeolidia to the rescue!
Laura’s designer, Meg, got to work on some ideas, all of which were thrilling. Laura worked to pare them down (making the hilarious comment, “editing is sad”), and we ended up with a logo that is modern, strong, and sturdy, but still warm. Meg’s beautiful custom script dots the i with a prism, and includes patterns and icons for many branding and marketing uses.
The best thing about a well thought out logo is having something that adapts to many different situations. Laura can use her logo in black on white, white on black, there is a simpler version for smaller settings, and she can use just the gem/prism mark as a standalone.
What Our Client Had to Say
I worked with Aeolidia on creating my website many years ago, and when the time came to do a rebrand, there really wasn’t any question about who I would turn to. I had been wanting to do a proper branding of the whole business for years but I knew that until I had a solid idea of what I wanted out of it, the end result wouldn’t be satisfying.
I want to use this opportunity to talk a little about how I went through this process because there’s definitely a trick to it. I believe there are two really important things to do when hiring someone to work on your branding. The first was understanding the message that I wanted to get across for Prismera. Knowing where you want to stand with your customers is paramount- Aeolidia is almost magic but even they can’t tell you what your business stands for.
The second was this: TRUST THE PROFESSIONALS. I won’t lie, there were moments during the design process where I doubted some of the decisions. But every time I took the sketches and had them polled by a larger group of online shoppers, the overwhelming response was that Meg knew what she was doing and I needed to let her!
Tackling the website refresh and designing the packaging materials afterwards was a breeze. The gorgeous icons made it easy to organize the site in a clear way and Aeolidia was quick to jump in with opinions when things didn’t seem quite right. It’s wonderful to be able to rely on their extra eyeballs. What else can I say- Aeolidia, you make me fall in love with you over and over again.
Quick Brand Guide
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