Ponderlily

ponderlily.com

Ponderlily custom logo design for boutique stationery brand

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Alternate logos
  • Quick brand guide

Website:

  • Home Page
  • Collections Page
  • Item Page
  • About Page
  • Blog Page
  • Blog Post

Photography:

  • Planner and Tote Bag

Print:

  • Stationery

Packaging:

  • Ribbons
  • Bookmarks
  • Tissue paper

Extras:

  • Newsletter template

Copywriting:

  • Tagline
  • Home page copy
  • About

Carina's Project

Ponderlily’s collection of eco-conscious planners and diaries is meant to empower the people who use them. Founder Carina told us:

Our planner was thoughtfully designed to encourage meaningful connections between people, places, and activities that energize and empower you to live fully. It features space for you to let your ideas flourish, helpful prompts which gently remind you to treat yourself more kindly and an inspiration section to help you clarify your goals.

When our customers see our branding, we would like them to feel uplifted, happy, deserving, confident, and empowered.

We will sell our planners primarily online. However, we would like to secure wholesale business in stores such as Anthropologie, Zara Home, Harrod’s, and Kinokuniya.

Carina came to us in need of an updated brand design, including new product photography and packaging materials. We also worked with her to create a beautiful, modern Shopify website that works for Ponderlily’s needs and drives traffic.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Alternate logos
  • Quick brand guide

Website:

  • Home Page
  • Collections Page
  • Item Page
  • About Page
  • Blog Page
  • Blog Post

Photography:

  • Planner and Tote Bag

Print:

  • Stationery

Packaging:

  • Ribbons
  • Bookmarks
  • Tissue paper

Extras:

  • Newsletter template

Copywriting:

  • Tagline
  • Home page copy
  • About

Our Solutions

Carina’s planners help busy professional women organize, enjoy and finding space for meaning in their lives. The brand design and custom Shopify website needed to communicate the same story.

The main personality conveyed is a modern and polished sensibility. We stayed away from the expected “minimal” style that frequently lacks personality and focused instead on creating a thoughtful mark paired with beautiful typography. From their stationery design, ribbons, and tissue paper, to their new newsletter template and Shopify website, the Ponderlily brand is now modern and clean, but also classic and refined.

What Our Client Had to Say

Carina Lawson, Ponderlily planner creator

The team is incredibly professional. Knowing that I would be working with a creative team who put forward their key milestone dates along with their proposal put my corporate, type A personality right at ease!

If I could hug every Aeolidia team member, I would. They are one of the most talented and professional team of creatives I have ever had the pleasure of working with. Natalia helped us find a name and a voice that reflected the heart of our business; Ann did a superb job with our brand identity and we were on board with the very first proposal she presented. I felt supported every step of the way with Arianne’s advice and resources, Holly’s communication and project management skills, and Sam for getting us on board! I genuinely feel Aeolidia wants the very best for each of their clients. I love companies that go above and beyond making a customer feel welcome and supported.

You guys knocked it out of the park. We are incredibly grateful to you!

Logo

Ponderlily logo design by Ann Parker

Branding Solutions

For the new brand identity, Ann wanted to blend modern sophistication with a thoughtful concept. After playing with many different typefaces and treatments, Ann kept coming back to the idea of the “lily” found on a lily pad. Waterlilies are associated with peace, fertility, creativity and femininity—most importantly they are associated with serenity. Using the recognizable silhouette of the lily flower, the lines are repeated to intersect and become a new mosaic. Conceptually, Ponderlily helps bring calm to the chaos for their customers by taking something complicated (schedules, to-do’s, etc) and making it beautiful and simple. The lily icon here represents the many facets of our daily lives, coming together to form something more meaningful and connected.

Using colors inspired by our mood board and evoking a lush, luxurious feeling, the Ponderlilly palette brings strength and vibrancy to the overall brand. Bold and deep, the jewel tones give the brand a modern luxe feel. Black and white are the neutrals and we brought in some bright pops for energy. This combination keeps this brand fresh and current.

Alternate logos

Ponderlily custom logo design for boutique stationery brand

Design by Ann Parker

Quick brand guide

Ponderlily custom logo design for boutique stationery brand

Design by Ann Parker

Home Page

Ponderlily custom Shopify website for boutique stationery brand

Ponderlily home page design by Do-Hee Kim

Website Solutions

Carina’s primary goals for her new website were to increase traffic and increase sales, so we focused on making the product the star. Product photographer Jen Lacey and designer Do-Hee Kim sprang into action to help Ponderlily’s planners shine.

Upon completion of the website, Carina told us:

“The team is incredibly professional. Knowing that I would be working with a creative team who put forward their key milestone dates along with their proposal put my corporate, type A personality right at ease!

Do-Hee did a superb job with our web design, Helen talked me through our web analytics, and Shoshanna did a great job with the website build and provided me with a thorough manual. Last but certainly not least, Holly managed our project and conducted an in-depth training to make sure our team can operate the new website with effectively going forward. Every aspect of our web build was considered and I’m confident we’ll meet the goals we set with this project!”

Collections Page

Ponderlily custom Shopify website for boutique stationery brand

Ponderlily site page design by Do-Hee Kim

Item Page

Ponderlily custom Shopify website for boutique stationery brand

Ponderlily site page design by Do-Hee Kim

About Page

Ponderlily custom Shopify website for boutique stationery brand

Ponderlily site page design by Do-Hee Kim

Blog Page

Ponderlily custom Shopify website for boutique stationery brand

Ponderlily site page design by Do-Hee Kim

Blog Post

Ponderlily custom Shopify website for boutique stationery brand

Ponderlily site page design by Do-Hee Kim

Planner and Tote Bag

Ponderlily custom product photography for stationery brand

Ponderlily photograph by Jen Lacey

Stationery

Ponderlily print design for boutique stationery brand

Ponderlily print design by Ann Parker

Ribbons

Ponderlily package design for boutique stationery brand

Package Design by Ann Parker

Bookmarks

Ponderlily package design for boutique stationery brand

Package Design by Ann Parker

Tissue paper

Ponderlily package design for boutique stationery brand

Package Design by Ann Parker

Newsletter template

Ponderlily newsletter template design for boutique stationery brand

Ponderlily design by Ann Parker

Tagline

Make Space for Meaning!

Our copywriter, Natalia, said:

I gravitated most to “Make Space for Meaning” because it is a call to action. Out of joy vs meaning, I feel “meaning” is the stronger of the two words because joy can come out of meaning, as can a number of other emotions. It basically invites your customer to begin thinking about what things bring her meaning: is it joy? Is it service to others? Is it “me time”? Is it having a creative outlet? There are so many possibilities, with the only requirement being that they matter and provide fulfillment, which aligns so well with your branding goals.

Home page copy

Purpose-filled Goods for Purposeful Living

There’s promise in the pause. Ponderlily helps you plan, pursue and seize the things that matter most to you. Made with eco-conscious materials and elegant lines, our signature planner is designed to prompt you to dream fearlessly, set meaningful intentions, and take bold actions. Take a look inside: we’ve created space for you to focus, do, and recharge. May how you fill these pages become how you fill your days, and may you celebrate every step of the way.

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About

OUR WHY

At Ponderlily, we’re shifting the art of organization by focusing on To-Be lists rather than To-Do lists. We are more than the roles we play, so why should our days be measured by tasks and checkmarks? We create beautiful, environmentally-conscious products that help you fall back in love with your life and nurture those in-between moments in which you truly feel like yourself again.

What this looks like is completely up to you. It can be as epic as chasing your wildest dreams, as simple as (finally!) organizing your desk, as bold as acing that very important board meeting, or as fun as playing hooky with the family. We’re here to empower you to learn what’s in your heart so you can create a life of meaning with intention, clarity, and joy.

OUR BRAND

We believe that life shouldn’t just be about working your way through an ever-growing to-do list or leaping from one milestone to the next. Our core collection of planners is the result of research on productivity methods, a passion for nurturing balance and a growing desire to challenge the way organisational products are designed. Through a combination of thoughtful design, engaging prompts and a desire for focusing on what matters most, we aim to foster the process of creating space for meaning.

Building your business online is a huge job. Stop struggling with it yourself!

Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.

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