Aeolidia to the rescue!
Our planner was thoughtfully designed to encourage meaningful connections between people, places, and activities that energize and empower you to live fully. It features space for you to let your ideas flourish, helpful prompts which gently remind you to treat yourself more kindly and an inspiration section to help you clarify your goals.
When our customers see our branding, we would like them to feel uplifted, happy, deserving, confident, and empowered.
We will sell our planners primarily online. However, we would like to secure wholesale business in stores such as Anthropologie, Zara Home, Harrod’s, and Kinokuniya.
Aeolidia to the rescue!
Ann wanted to blend modern sophistication with a thoughtful concept. Carina’s planners help busy professional women organize, enjoy and finding space for meaning in their lives. The brand design needed to communicate the same story.
The main personality conveyed is a modern and polished sensibility. We stayed away from the expected “minimal” style that frequently lacks personality and focused instead on creating a thoughtful mark paired with beautiful typography. The Ponderlily brand should be modern and clean, but also classic and refined.
What Our Client Had to Say
The team is incredibly professional. Knowing that I would be working with a creative team who put forward their key milestone dates along with their proposal put my corporate, type A personality right at ease!
If I could hug every Aeolidia team member, I would. They are one of the most talented and professional team of creatives I have ever had the pleasure of working with. Natalia helped us find a name and a voice that reflected the heart of our business; Ann did a superb job with our brand identity and we were on board with the very first proposal she presented. I felt supported every step of the way with Arianne’s advice and resources, Holly’s communication and project management skills, and Sam for getting us on board! I genuinely feel Aeolidia wants the very best for each of their clients.
You guys knocked it out of the park. We are incredibly grateful to you!
After playing with many different typefaces and treatments, Ann kept coming back to the idea of the “lily” found on a lily pad. Waterlilies are associated with peace, fertility, creativity and femininity—most importantly they are associated with serenity. Using the recognizable silhouette of the lily flower, the lines are repeated to intersect and become a new mosaic. Conceptually, Ponderlily helps bring calm to the chaos for their customers by taking something complicated (schedules, to-do’s, etc) and making it beautiful and simple. The lily icon here represents the many facets of our daily lives, coming together to form something more meaningful and connected.
Using colors inspired by our mood board and evoking a lush, luxurious feeling, the Ponderlilly palette brings strength and vibrancy to the overall brand. Bold and deep, the jewel tones give the brand a modern luxe feel. Black and white are the neutrals and we brought in some bright pops for energy. This combination keeps this brand fresh and current.
Quick brand guide
Make Space for Meaning!
Our copywriter, Natalia, said:
I gravitated most to “Make Space for Meaning” because it is a call to action. Out of joy vs meaning, I feel “meaning” is the stronger of the two words because joy can come out of meaning, as can a number of other emotions. It basically invites your customer to begin thinking about what things bring her meaning: is it joy? Is it service to others? Is it “me time”? Is it having a creative outlet? There are so many possibilities, with the only requirement being that they matter and provide fulfillment, which aligns so well with your branding goals.
Home page copy
Purpose-filled Goods for Purposeful Living
There’s promise in the pause. Ponderlily helps you plan, pursue and seize the things that matter most to you. Made with eco-conscious materials and elegant lines, our signature planner is designed to prompt you to dream fearlessly, set meaningful intentions, and take bold actions. Take a look inside: we’ve created space for you to focus, do, and recharge. May how you fill these pages become how you fill your days, and may you celebrate every step of the way.
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Start the Week Anew
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At Ponderlily, we’re shifting the art of organization by focusing on To-Be lists rather than To-Do lists. We are more than the roles we play, so why should our days be measured by tasks and checkmarks? We create beautiful, environmentally-conscious products that help you fall back in love with your life and nurture those in-between moments in which you truly feel like yourself again.
What this looks like is completely up to you. It can be as epic as chasing your wildest dreams, as simple as (finally!) organizing your desk, as bold as acing that very important board meeting, or as fun as playing hooky with the family. We’re here to empower you to learn what’s in your heart so you can create a life of meaning with intention, clarity, and joy.
We believe that life shouldn’t just be about working your way through an ever-growing to-do list or leaping from one milestone to the next. Our core collection of planners is the result of research on productivity methods, a passion for nurturing balance and a growing desire to challenge the way organisational products are designed. Through a combination of thoughtful design, engaging prompts and a desire for focusing on what matters most, we aim to foster the process of creating space for meaning.
Building your business online is a huge job. Stop struggling with it yourself!
Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.