Aeolidia to the rescue!
Amy Wei hadn’t yet launched her online children’s clothing boutique, Petit Mignon, when she came to us for help with branding and a custom Shopify website. She had a very specific look in mind for the branding, inspired by childhood visits to the farm and bedside storybook tales. But in addition to a vision for the look and feel for the company, she knew she needed a website that would help convey her brand’s value and help her meet her sales goals. Her vision for the company was to be a go-to source for millennial parents and family members to find a beautiful gifts for young children.
Aeolidia to the rescue!
We started this project with a logo design that would match some of the custom illustrations Amy had already commissioned for the Petit Mignon branding. Once the logo was complete, we embarked on an overall brand design that included colors, typefaces and patterns to be used for both website and print design.
What Our Client Had to Say
I really like what you have done for the brand design! It’s soft, sweet, and warm.
To evoke the feeling of a timeless, European fairy tale, we created a soft color palette with cream vs. white as its main neutral.
The typography reflects a sophisticated European sensibility, with a clean sans serif as the headline typeface, as well as a thin serif font to give it a nice contrast. Body copy is in non-obtrusive, easy-to-read sans serif.
We also created a couple of sweet patterns that play well together. While attractive, they still remain soft and soothing and not all bold or garish.
When all the elements are put together, the look is elegant and sweet.
Quick Brand Guide
Thank You Note
A new life is coming. A new story unfolds. We gather the most wondrous baby and children’s clothes and accessories to create pre-picked gift boxes for the tiny young humans in your life and their lucky parents-to-be. The best gifts arrive in bright, happy bundles.
Petit Mignon was created in the spirit of a Shiba Inu puppy who navigated this world full of love and wonder. He reminded those around him of life’s simple joys, like being kind, exploring nature, and chasing everyday adventures.
It’s in this same spirit that we celebrate childhood. Days spent with the little ones in our lives are like fairytales, full of sun and laughter. These heart-softened moments are gifts, and we hope to make them even sweeter with simple, classic clothes and accessories. Whether it’s a dress a child wears to an apple farm or a blanket they love for years, we hand pick items meant to endure in your most treasured memories.
Blanket in Puppet
Double the fun! These delightful puppets love to cuddle in the softest brushed cotton blanket. Send little ones off to dreamland with an interactive story, then tuck them into bed safe and warm.
Made in Austria.
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