Aeolidia to the rescue!
My website has always been more of a portfolio website for my wedding invitation work and my Etsy shop had my greeting cards (no wedding invitations). It felt like I was running two different and separate businesses and many wedding clients did not know I designed greeting cards and vice versa. And now I have over 100 retailers and growing!
My main goal for a new website is to have a complete Parrott Design Studio experience for both retail and wholesale buyers on one site complete with a shop for my paper goods and portfolio of my custom work while having control over the content with the ability to update text and photos as needed.
Aeolidia to the rescue!
While designing the website, Christine kept in mind Sarah’s desire for a clean and modern website. The concept features lots of white space, some pops of color, and a few fun geometric details—all without getting too busy or childish.
The new website on Shopify allows Sarah to easily update her own content, as well as sell directly to wholesale customers.
What Our Client Had to Say
I had a phenomenal experience with my team at Aeolida. My final website exceeded any dream I ever had for it! I had a very strong idea of what I wanted my site to look like, having designed my previous sites a few times over the years. I was nervous about handing over the reins, but knew it was time to find a professional. I had been following Aeolidia’s work for years and knew they were the ones I had to work with. I am glad they agreed!
I told Aeolida my main goal for a new website is to have a complete Parrott Design Studio experience for both retail and wholesale buyers on one site complete with a shop for my paper goods and portfolio of my custom work while having control over the content with the ability to update text and photos as needed.
Christine and Jon brought my vision to life, added fun details I never thought of, answered all my questions, listened to my ideas, and explained the entire process along the way. It never truly felt like work and now I have a beautiful website that I love and look forward to sharing!
We asked Sarah to explain how her new, professional website has solved her business challenges and helped her in getting wholesale accounts:
I definitely feel that my business is more streamlined and I have one place to point my three main clients – interested retailers, potential custom clients. and customers who want to buy cards direct from me, which was one of my main goals. People can now see everything I do in one place, which I love.
The website has definitely solved the issue of feeling like I run two separate businesses (as I had said, many wedding clients did not know I designed greeting cards and vice versa). Now I find a lot of my brides are purchasing cards from me while we are working together and even after we work together.
We have been letting all our current retailers and any new inquiries know that they can order via our website now and we just processed our first two wholesale orders via our website and it was amazing!! We still get a surprising amount of faxes and emails for orders, so we are slowly encouraging those customers to make the leap.
A side note, I have been reaching out to sales reps groups, introducing my line and I had one tell me they were so impressed with my website and thought it was one of the best they had ever seen for a small business. And that is exactly what I wanted people to think! I wanted people to know I am serious about what I do, have a great product, and can deliver.
Building your business online is a huge job. Stop struggling with it yourself!
Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.