Aeolidia to the rescue!
We recently had the pleasure of helping Neesha Merani, owner of PaperWand. PaperWand is a line of whimsical gifts, art & illustrations created by Neesha to capture the magical moments of young motherhood and childhood. Though in the works for years, PaperWand officially launched in Oct. 2015 with a logo and web design that Neesha, who is an award-winning graphic designer, had created herself. Within months, though, she felt her business had outgrown its visual identity. Neesha hired us for a complete relaunch with these specific goals in mind: she wanted a delightful brand that clearly communicates her message, creates an immediate emotional connection to her customer, and a happy experience that makes them think “Yes, this is exactly what I’ve been looking for!”
Aeolidia to the rescue!
Sarah’s design incorporated a hand-drawn, custom font paired with a shining star that mirrors PaperWand’s sense of wonder, magic and wishfulness. The starburst made for a beautiful, iconic PW monogram.
What Our Client Had to Say
I have been a long time fan and follower of Aeolidia; well before I had my own business. For years I would come across beautiful creative websites and often discovered that they were indeed designed by the talented team at Aeolidia. I knew that if ever the time came that I wanted to hire out my own website work, they would be the first to call.
I spent about a year working on my own site and design, when I soon realized I just couldn’t do it all as a new solo business owner. I was wearing too many hats and I needed help. It was hard to let go of the creative part since I have a background in art and design… but, it was the best decision I could have made. If I was going to hand over my “baby,” I had to know it was in very good hands. Aeolidia is the ultimate dream team for a creative business!
The first part of the project was my branding work, and it could not be more perfect. It was important to me that PaperWand reflect “magic in the little moments”, and the visuals look and feel whimsical.. and Sarah, (design wizard) took that vision, and created such a beautiful and dreamy look. She nailed the logo, colors, and every element included. She is so talented and “got me & my business” right from the start. I absolutely loved working with her!!
The whole team at Aeolidia was exceptional. It’s such a huge project to tackle doing an entire rebrand and site launch and everything went so smoothly. My new custom website reflects that magic and whimsy I hoped for, it is so easy to navigate, and tells my brand story so well. It is the site of my dreams… I absolutely love it! In fact, I was supposed to wait to announce the official launch, but I just could not hold in my excitement. There are still more pages of content to add, but when you are so proud and thrilled of your new site, you can’t help but tell everyone right away!
Thank you Aeolidia, for creating such a beautiful branding and site; it’s beyond my expectations and one that can grow with me and my business!!
Quick Brand Guide
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