Aeolidia to the rescue!
Shauna was in the midst of designing dolls that were meticulously and thoughtfully made, toxin free, and totally biodegradable. She had worked her tail off to secure funding and launch a successful Kickstarter campaign for Maple Box Kids: a monthly subscription model with dolls, books, recipes and crafts.
We combine the creation of powerful and meaningful memories and emotional IQ curriculum through the only way that science has proven to work in children – songs, books, crafts, cooking, exploring with an older adult loved one.
Shauna knew that a brand identity and logo design that would appeal to both mothers and daughters were key to getting the right people interested and taking the next steps with her business, so she called on the Aeolidia team to make sure she was starting off on the right foot.
Aeolidia to the rescue!
Sarah, our designer, is all about sharing creativity, science, and play with moms and daughters! She had a blast on this project, and told Shauna about the logo design:
I started drawing mums and daughters lying together and looking up into the sky. I loved the idea of looking up. It gives that feeling of positivity, future plans, hope and wishes. I wanted to keep the maple element in somehow so I started drawing big piles of leaves the duo could lie in and it all started to come together very fast.
Your brand is fun and educational and promotes ALL kinds of play. We want it to inspire quality time between parents and kids AND we want it to encourage self driven learning. It is, and can be just about anything depending on the monthly offerings. I LOVE that. Putting all this into a brand has been one heck of a challenge!
The illustration side of your logo hit the nail on the head in terms of selling that feeling of real connection time between mother and daughter. The color and texture added an element of fun to the logo. I have given some bits and pieces a comic book, vintage halftone texture treatment and used it for shading and creating a fun depth to your detailed brand.
What Our Client Had to Say
I have worked with a lot of different designers and design houses and this was my best experience yet! I felt very cared for and what was created was beyond beautiful. My experience working with Aeolidia and their designers was stellar. I loved how thoughtful and thorough they were as a team and as individuals. They took into account the future of the company as well as our current goals. Highly recommend and worth every penny. I would give them ALL my pennies if I could!
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