Aeolidia to the rescue!
Maniology is an online nail stamping shop and artistic community whose mission is to empower self expression, one manicure at a time. They came to us in need of a rebrand after just changing their name from Bundle Monster, the name they’d used since 2009.
Maniology co-founder and president Ren Wu told us,
I see challenges as opportunities so the biggest opportunities I see now are:
- Rebranding totally so that our brand communicates with our targeted audience immediately.
- Through self development and engaging with the whole team, we know we need to establish a trackable and measurable breakeven or better customer acquisition strategy and then funnel and segment customers so that we can continue to nurture those relationships.
Directly related to the rebranding of the website, we hope to lead to better conversion and overall provide a “wow experience” to our customer. We have a “deliver and wow” team set up and the goal is to “dazzle our customers with every interaction.”
At the start of this project, about 1% of their customer base were what Maniology calls “Raving Fans”. These customers buy 4 or more times a year, spend over $200 per purchase, or they become a subscriber to Maniology’s monthly subscription program, Mani X Me. Ren and his team set a goal of converting 8% of their customers to Raving Fans.
Aeolidia to the rescue!
Maniology’s mission is to empower creativity, compassion, and self-confidence through nail art. We created modern branding that inspires creativity and confidence in their savvy customers.
In addition to a new logo, brand marks and branding guidelines, we also designed print collateral and packaging materials like business cards, stationery, thank you notes, stickers and tissue paper to make the entire customer experience cohesive from start to finish.
We gave Maniology’s website a complete overhaul, with a focus on improving sales and conversions and delivering a dazzling experience to website visitors.
What Our Client Had to Say
Thank you for sending the revisions Christine! We’ve really enjoyed reading about your concepts and your design process through this phase.
Legibility is paramount with a made-up moniker like “Maniology” so the school book inspired lettering is very minimal. A custom monogram — an oozy hand-drawn “M” — was created to show the brand’s lighter side and work in small spaces, like an Instagram icon or the top of a nail polish bottle. Paint strokes, splotches, and dashes give the branding color, vibrancy, and a whole lot of fun.
Together, these elements keep the identity whimsical and beautiful, fresh and contemporary, legible and professional. The mix-and-match nature of the elements also gives Maniology flexibility to grow.
Nail Academy Mark
Quick Brand Guide
To coincide with their rebrand, Maniology launched their new monthly subscription program, Mani X Me, and we created a page which showcases their three different subscription box offerings along with an FAQ about the service.
It was important to convey must-know information to nail art newbies, so Maniology’s product pages are rich in details like embedded YouTube videos and and “Frequently Bought Together” related product suggestions. We also designed a custom checkout page for their Shopify Plus store which maintains all of the functionality while matching the rest of the website design.
How To Page
Thank You Note
Conversion Rate Increased
During Maniology’s 6 month checkup, our Web Analyst Helen Hulskamp found that things were looking great since the launch of their new website. Website traffic had increased quite a bit since the previous year and visitor engagement on the new site had also improved, with people viewing more pages and spending more time exploring Maniology’s products and content. There was also a significant increase in the conversion rate, especially for people viewing the site from mobile devices.
More traffic, improved engagement, and higher conversion rates all led to one thing: notably increased revenue!
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