Aeolidia to the rescue!
Our first priority before beginning the Lovewild redesign was to define the project goals. Our team worked both internally and with Sierra to come up with a simple, smart and straightforward list:
- Have the home page clearly show what Lovewild does with super easy navigation.
- Easily portray who they are and the array of items they offer: “A lot of our visitors are from Instagram or from a site feature that directly mentions a product, so it would be nice to show the other goodies we have,” Sierra mentioned.
- Make a connection with customers, giving them an easier and more professional shopping experience.
- Create a system that processes custom orders faster and allows wholesale accounts to see past orders so they can quickly reorder.
- Showcase and feature her top-selling products in a way that’s easy to understand.
That last point was especially important. Sierra noted they’d enjoyed more success at trade shows and in-person events because the concept of their “Blooming” products was not being conveyed effectively. Their plantable gifts made of paper with seeds are part of what differentiate and define the Lovewild brand, so we knew they would need more than a subcategory in the site’s navigation.
Aeolidia to the rescue!
Sierra and the Lovewild Design team came to us for a website makeover that better showcased their point of view and quality products. We designed a contemporary Shopify site that reorganized her existing products into easy-to-shop categories. Visually, we integrated existing elements from their handmade products, including Sierra’s whimsical illustrations, to really bring Lovewild’s personality to the forefront (without clutter). The neutral colors in combination with sage green and yellow ochre accents echo the color palette of their botanical inspirations and help communicate the natural aspect of Lovewild’s products. Overall, we created a site that improved shopability, all the while showcasing the spirit that makes Lovewild Design unique!
What Our Client Had to Say
Hiring Aeolidia was one of those things we felt needed to happen in order to grow and strengthen our online presence. They made taking the plunge and investing in a relatively intangible thing a lot less scary by holding our hand the entire way.
I was super impressed by their response time and organization right off the bat. Everyone on the Aeolidia team took the time to listen and humor me when necessary. The overall design process took what felt like very minimal back and forth as the main designer understood who we were from the very beginning.
When put to the test- our conversion rate was overwhelmingly higher. It’s one thing to have friends and family say how great the new site is but when customers and bloggers comment on the design and ease of use you know you got the results you’ve dreamt of.
Lovewild Design makes handcrafted, sustainable gifts from our family and women-run studio in Brooklyn, NY. Our signature paper products are embedded with seeds that grow when planted.
Just like those tiny seedlings, Lovewild has grown as we grow. We started with our own wedding invitations, expanded to home and bath goods, and added pregnancy-specific goods when our family grew by a little one. Our days in the studio are spent crafting handmade lovelies like recipe dice, kitchen towels, screen printed bags, temporary tattoos and tea gift sets. We then stock our goods in shops and boutiques across the U.S.
I’m inspired by the environment to use renewable resources and to keep things local whenever possible. A serial entrepreneur since I was 5, I grew up in the East Village where I often worked outside my parents’ store. Instead of going to the playground, I would hunker down and try my hand at various businesses—shoe shining, selling vintage jewelry, running an organic milkshake stand—to make a few bucks.
Several years later I began working with non-profits around the world. Seeing how much we waste, and how much we have worth saving, lead me to base everything we do in sustainability. Lovewild serves as a creative outlet and a platform through which we can support local vendors, low-impact materials and wind-powered manufacturing.
Lovewild Design is a sustainable gifts and stationery line made with locally and responsibly-sourced materials. From our studio in Brooklyn, NY, we create handmade goods that support low-impact manufacturing, local vendors, and lovely harmony all around.
Got a shop? Contact us to get our handmade goodies in your store.
Caroline on our team worked closely with Sierra to make a plan for:
- Pitching the shop to a blog or print publication (in ways that feel natural, and don’t sound annoying!)
- Networking/collaborating with other brands for social media-based giveaways
- Pitching to social media taste-makers to arrange sponsored posts and giveaways
- Increasing activity on Facebook and building an Instagram following, and using these two outlets to their fullest potential
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