Love Laugh Giraffe

Love Laugh Giraffe Brand identity and packaging design for children's wall art illustrator

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Alternate logo
  • Brand patterns
  • Quick brand guide
  • Icon

Print:

  • Business cards

Products:

  • Canvas tote bag
  • Full color tote bag
  • Sticker sheet

Packaging:

  • Package labels

Extras:

  • Social media templates
  • Newsletter template

Copywriting:

  • Business naming
  • Unboxing copy

Will's Project

Will was starting a website selling children’s wall art, and planning to have a “giving back” component to the business with a portion of the profits going to help sick children.

His goal was for the branding to convey creativity, trust and credibility—branding that leads to high conversions. While he was planning to start out with an out-of-the-box theme design, he wanted to have deliverables that would allow him to create a solid, attractive and respectable first website.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Alternate logo
  • Brand patterns
  • Quick brand guide
  • Icon

Print:

  • Business cards

Products:

  • Canvas tote bag
  • Full color tote bag
  • Sticker sheet

Packaging:

  • Package labels

Extras:

  • Social media templates
  • Newsletter template

Copywriting:

  • Business naming
  • Unboxing copy

Our Solutions

The whimsical and cute giraffe brand mark feels playful and childlike but with a sophisticated touch. It will appeal to both mothers and their children. The simple outline style and minimal palette creates that refined feeling—but the stylized spots and cute smirk add personality and joy.

The mark is paired with a custom script that is very legible but the fun loops and little details make the logotype feel unique and playful. The stroke of the type matches well with the giraffe mark and can work well with the mark and alone.

The color scheme is friendly and whimsical. The pastel orange hints at the orange color of a giraffe, and the light blue feels like a nice big blue sky. The gray-brown color is also inspired by the coloring of a giraffe—it feels soft and more appropriate for a children’s brand than a harsh black or dark grey and also has an organic quality. To round out the palette, a creamy tan color complements the others.

What Our Client Had to Say

Will Blackburn, Love Laugh Giraffe founder

Also, I wanted to thank you very much for all of your help and extreme creativity. I think you did a tremendous job on our giraffe character and overall presentation. It’s great fit for our business. Everyone who’s seen the logo so far has loved it :)

The name does have a fun childlike feel with a good flow and it’s creative. So Love Laugh Giraffe it is… The design ideas for packaging are excellent! The sticker behind the shipping label is clever and helps tie the design together nicely.

Thanks again for all of your creative input and brainstorming help!

Logo

Love Laugh Giraffe Brand identity for children's wall art illustrator

Love Laugh Giraffe logo design by Jess Levitz

Alternate logo

Love Laugh Giraffe Brand identity and packaging design for children's wall art illustrator

Design by Jess Levitz

Brand patterns

Love Laugh Giraffe Brand identity for children's wall art illustrator

Design by Jess Levitz

Quick brand guide

Love Laugh Giraffe Brand identity for children's wall art illustrator

Design by Jess Levitz

Icon

Love Laugh Giraffe Brand identity and packaging design for children's wall art illustrator

Illustration by Jess Levitz

Business cards

Love Laugh Giraffe print design for children's wall art illustrator

Love Laugh Giraffe print design by Jess Levitz

Canvas tote bag

Love Laugh Giraffe product design for children's wall art illustrator

Product Design by Jess Levitz

Full color tote bag

Love Laugh Giraffe product design for children's wall art illustrator

Product Design by Jess Levitz

Sticker sheet

Love Laugh Giraffe sticker design for children's wall art illustrator

Product Design by Jess Levitz

Package labels

Love Laugh Giraffe packaging design for children's wall art illustrator

Package Design by Jess Levitz

Social media templates

Love Laugh Giraffe social media templates for children's wall art illustrator

Love Laugh Giraffe design by Jess Levitz

Newsletter template

Love Laugh Giraffe newsletter template for children's wall art illustrator

Love Laugh Giraffe design by Jess Levitz

Business naming

When sharing the name Love Laugh Giraffe, Natalia said, “While this name is a bit more whimsical and silly in that it is not a phrase or complete sentence, this is part of its appeal. Rather, it has a more sing-songy rhythm. It captures the loving, giving nature of your brand, and the rhyming gives it a very playful, childlike feel. Taking it even further, the idea of laughter being the best medicine connects to your mission of giving to children facing illnesses because you are passionate about bringing happiness into their lives.”

Unboxing copy

VERSION #1

outside sticker/stamp: 
Caution! Cuteness Inside.

Thank you insert:

Hello, there. We made it!

Your artsy new friends had a wildly fun journey getting delivered…but boy, are we excited to hang around!

Thank you for sending for us. We hope to spot you around Love Laugh Giraffe again soon!

VERSION # 2

outside sticker/stamp: 
Hooray! Special Delivery Inside.

Thank you insert:

Hello, friend!
Your specially-made wall art print is ready for its big debut! We hope these happy faces brighten your days as much as they brightened ours.

Spot you around soon!

Love Laugh Giraffe

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