Aeolidia to the rescue!
What We Delivered
Identity:
- Logo
- Alternate logo
- Quick brand guide
Website:
- Home Page
- Collections page
- Item page
- About page
- Information page
- Blog
- Mobile
Photography:
- Father's Day promo
- Mother's Day promo
- Charms photo
Print:
- Business card
- Thank you card
Copywriting:
- Home page
- About page
Results:
- Revenue up 785%
Robyn's Problem
Aeolidia to the rescue!
What We Delivered
Identity:
- Logo
- Alternate logo
- Quick brand guide
Website:
- Home Page
- Collections page
- Item page
- About page
- Information page
- Blog
- Mobile
Photography:
- Father's Day promo
- Mother's Day promo
- Charms photo
Print:
- Business card
- Thank you card
Copywriting:
- Home page
- About page
Results:
- Revenue up 785%
Our Solutions
To begin the rebrand, we worked with Robyn to change the name from “Georgie Designs” to “Love, Georgie.” The logo starts with a feminine script, paired with the modern lowercase type. It’s casual but contemporary, sweet but professional. The lowercase “georgie”—while not in the same exact font as before—echoes Robyn’s former business name and logo. The handwritten “love” and hand drawn heart show the personal touch that goes into her products (and every single package she sends to her customers).
While the typography and illustration choices are a departure from the old Georgie Designs, it is similar enough that it still feels like Robyn’s brand, just more grownup and polished. There is a stacked version of “love, georgie” that can be used in alternate layouts/spaces, as well as a monogram that can be used in places she may not need the entire logo (like a sticker or as a watermark on an image). We used the same hand drawn, carefree illustration style for other icons that are used throughout her branding, such as a flower or maybe even an “xo.”
The custom-designed Shopify website has been a huge success for Robyn, allowing her to make the most of the customer base she began the project with, as well as ramp up advertising to rapidly increase her customers and sales. Learn more about how she did that here.
What Our Client Had to Say
My sales have skyrocketed. I’ve done $67,000 this month to date on my website (this is my graduation/mother’s day season). Last month I did $7,300 just for perspective. My conversion rate was previously .89% and now it’s around 3.5-4%. I can only imagine what will happen when we launch the new site!
Identity
Logo
Love, Georgie logo design by Christine Castro Hughes
Website
Photography
Business card
Business stationery design for a handmade jewelry designer, by Aeolidia.
Love, Georgie print design by Christine Castro Hughes
Copywriting
Home page
Custom-made jewelry to express what’s in your heart.
We are a team of women creating personalized bangle bracelets, necklaces and accessories that are filled with love and meaning. We’re on a mission to spread happiness one gift at time.
Handmade with love in Phoenix, AZ
About page
About Us
Love, Georgie creates personalized bangle bracelets, necklaces and accessories for those very special, one-of-a-kind moments in life. Our greatest delight is helping you give gifts that are filled with meaning and love. From the husband who engraves a bracelet for his wife with their new baby’s name on it, to the daughter who receives a bracelet with her deceased Mother’s handwriting, we understand each gift tells a story.
We are a team of four women with different strengths and a shared goal: to work in an environment we love, with people we love, and make gifts for people to give to the people THEY love. We personally help you find the perfect gift, and then we craft each one by hand before sending it off full of hope and inspiration. Our mission is simple and meaningful: to spread happiness, one gift at a time.
Meet Our Founder and CEO, Robyn
It started with a hand-wrapped flower pendant made of garnets that sold on eBay for $40 some ten years ago. In that moment, I realized I wanted to do this forever.
Military moves, two beautiful children and a handful of school psychology jobs later, I took the plunge and set up shop in the spare bedroom of our home. Love, Georgie soon moved to a small commercial space that we quickly outgrew. Today, our team operates out of a 5000 square foot building in Phoenix, AZ. We are proudly and happily a small business with a big heart.
Results
The Love, Georgie site is doing exceptionally well and showed phenomenal increases in revenue and conversion at our 6 month website checkup.
We saw:
- 212.71% increase in traffic
- 147.37% increase in conversion rate
- 785.21% increase in revenue
Having a cohesive brand and easier option choices for the customer have really helped boost the team’s marketing efforts and made paid ads pay off for them.
Building your business online is a huge job. Stop struggling with it yourself!
Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.