Aeolidia to the rescue!
Lionheart Prints makes hand-lettered greeting cards, illustrations, and paper products that are the original creations of owner and artist Liz Maute Cooke. Founded with the goal of being “like a life coach on paper,” the brand celebrates brave-hearted positivity and lives to spread joy through pens (in every color) and paper.
With a brick-and-mortar in the heart of New Orleans’ famous shopping district, Magazine Street, and two antique letterpress machines inside the space, the brand has a bright, immersive, and memorable in-store shopping experience that attracts visitors from all over. The problem: they hadn’t quite captured that same experience for their online shop.
Enter the Aeolidia team. Liz came to us with a very clear and direct goal. “I want an online store that works. We have very little traffic, very little online ordering. I feel like i haven’t done a very good job of telling our story.”
Lionheart Prints was already bursting with personality, authenticity, and heart. Now it was our job to bring it out, for the whole online world to see, through a careful marriage of words, design, and e-commerce functionality. Inspired by Liz and her team’s obsession with beautiful paper products and stationery, we came up with a plan to go deeper into the heart of the brand and rebirth it with a fresh new site.
Aeolidia to the rescue!
While creating Lionheart Prints’ new website, designer Christine Castro kept two top priorities in mind: tell their story and make their online presence as awesome as the brick-and-mortar shop. Like the store itself, the web concept features a well-organized layout and fun, bright pops of color. Clean typography, beautiful product photos, and hand-drawn accents inspired by Lionheart Prints’ greeting cards were all balanced with white space to give the site an open, airy feel. Together, though, none of these elements overpowered the main attraction.
“Your products are the star here—the site gives them space to shine while making the shopping experience seamless,” Christine said. “Editorial photography paired with engaging copy will keep your customers scrolling and encourage clicks—and ultimately, purchases.”
The result is an inviting online shop that exudes warmth and joy.
Lionheart Prints is a bright and airy stationery shop and letterpress studio in the heart of New Orleans. We created a website that feels like walking through the brick-and-mortar’s doors. The well-organized layout, pops of color, and hand-drawn touches give the site the same welcoming and joyful feel that a customer gets in person. The products are the star, making shopping a friendly and easy experience.
Brick and Mortar Page
Wholesale Request Page
Home Page Copy
GOOD ON PAPER
Letterpress cards to inspire and empower.
make it yours >
Not that it’s a popularity contest. It’s more of a “get personal with cards full of personality” contest.
A Pep Talk on Paper
shop cards >
Yeah, you write
shop pens >
Gifts You’ll Secretly Want to Keep
shop gifts >
ANYTHING WORTHWHILE REQUIRES A LITTLE BRAVERY
We celebrate the brave and the kind. We help spread good vibes with carefully-curated goods and greetings that are as thoughtfully designed as they are fun. All our designs are hand-lettered and illustrated by Liz Maute Cooke. Yeah, they’re cards and gifts. But they’re so much more.
read our story >
THE MAGIC IS IN THE *MAKING*
OUR FLAGSHIP SHOP + STUDIO
See our vintage presses at work, shop our curated selection of gifts, and take a workshop in our studio space. Our flagship store is in the heart of New Orleans’ famous shopping district, Magazine Street.
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About Page Copy
Lionheart Prints is many things.
A line of greeting cards. A lifestyle brand for the brave and relentlessly optimistic. A life coach on paper and an enabler of good vibes. A shop that’s really an experience in the heart of Magazine Street in New Orleans.
And the brainchild of designer and artist Liz Maute Cooke. It’s in her little bedroom studio in 2013 that all the magic originally began. Back then, Liz was set on spreading positivity and kindness through the messages we give ourselves and each other. She chose greeting cards as her vessel because they were thrifty and she was working with what she had. For her first collection, Liz designed cards based on the color of the envelopes she’d managed to buy in bulk. They were dirt cheap, but she stuffed them with her own hand-drawn designs and signature cheer, and they became a big hit! At least, big for a tiny, fledgling card line. And definitely big enough for Liz to keep going.
If those little cards could see us now! We’ve made home our flagship shop and studio, a bright, airy brick and mortar stocked full of our original letterpress prints as well as a range of exclusive collaborations with local artists and curated goods that complement our line. We have an eye for all things made with love and fearlessness. We print our hand-drawn designs on our two vintage Heildelberg Windmill presses—they’re the apple of Liz’s eye, and they’re in operation daily, out in the open for onlookers to behold!
At the end of the day, our energy is our most powerful resource and we love sharing it with you. We hope Lionheart Prints will be the constant reminder in your life that anything worthwhile requires a little bravery.
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Hand-lettered and printed on our good ol’ vintage Heildelberg Windmill presses, our cards are made with a whole lot of love. Just add a few words from the heart!
A2 Size (4.25×5.5), letterpress printed/ foil stamped/ or flat printed with corresponding envelope.
Art prints for all purposes: peppy, inspiring messages. Pretty artwork to make your walls blush. Official documents and certificates made fanciful. They’re all here, waiting to hang.
8×10, 11×14 or 12×16, letterpress printed or foil stamped on archival paper. Packaged with chipboard in a cello sleeve
Add more goodness to your universe with our most stellar assortment of cards, candles, and artwork honoring all the weird and wonderful personalities of the zodiac.
Cards: Flat printed, A2 size. Marbled paper design.
Candles: Soy wax, hand-poured in Memphis. A collaboration with our friends at Falling into Place.
Sure, it’s the thought that counts…but packaging is everything! Wrap your gifts in paper so gorgeous, they just might want to frame it when they’re done.
flat printed sheets, 20×29. Rolls are 3 sheets.
Send a thank you note, a hello note, or a thinking of you note, with letterpress printed notecards for every (non)occasion.
Boxed sets of ten cards and envelopes. A2 size.
Building your business online is a huge job. Stop struggling with it yourself!
Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.