La Vida Eyewear

lavidaeyewear.com

La Vida Eyewear logo and Shopify website for an eyewear designer

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Alternate Logo
  • Quick Brand Guide
  • Logo Seal

Website:

  • Home Page
  • Mobile
  • Item Page
  • Collection Page
  • Blog Post
  • About Page

Print:

  • Business cards
  • Postcards

Packaging:

  • Temple sticker
  • Shopping bag

Copywriting:

  • Home Copy

Diana's Project

La Vida Eyewear designs, fits and styles gorgeous eyewear for Latin@s.

No manufacturer of eyewear has catered to this growing demographic. Most glasses designed from these manufacturers do not fit their prescription or their faces.

When Diana would sit down to style one of her patients, she realized very quickly that the eyewear in the market today did not fit them well. She did some research and dug deeply trying to find eyewear that fit well and all she got in response was, “we don’t make that kind of eyewear because no one buys it.” Gasp!

Diana told us, “our initial name was “Wink and Save.” This really doesn’t resonate at all with the sassy spiciness of the designs in our eyewear. I feel that we are more of a rockabilly princess meets Frida Kahlo. “Wink and save” is just not a name that represents what we do, what we value or our why.

Diana’s goal was to have a well designed, functional e-commerce website that will promote the sale of her eyewear by allowing affiliate brick and mortar stores to enter eyeglasses orders for their customers using special codes that allow for tracking affiliate payments and provide discounts for their customers.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Alternate Logo
  • Quick Brand Guide
  • Logo Seal

Website:

  • Home Page
  • Mobile
  • Item Page
  • Collection Page
  • Blog Post
  • About Page

Print:

  • Business cards
  • Postcards

Packaging:

  • Temple sticker
  • Shopping bag

Copywriting:

  • Home Copy

Our Solutions

Christine kept in mind Diana’s desire for a bold and fashionable, fresh and user-friendly website. The concept features the fun Latinx-inspired branding elements we’ve established: bold typography, illustrative elements, and a pop of color. Of course, the site remains clean and easy to navigate so that Diana’s customers can learn the story of the frames and fall in love with the designs. They’ll leave inspired to visit one of her retail partners OR inspired to sign up as a retail partner!

Logo

La Vida Eyewear logo design for an eyewear designer

La Vida Eyewear logo design by Christine Castro Hughes

Alternate Logo

La Vida Eyewear logo design for an eyewear designer

Design by Christine Castro Hughes

Quick Brand Guide

La Vida Eyewear logo design for an eyewear designer

Design by Christine Castro Hughes

Logo Seal

La Vida Eyewear logo design for an eyewear designer

Design by Christine Castro Hughes

Home Page

La Vida Eyewear home page design for an eyewear designer

La Vida Eyewear home page design by Christine Castro Hughes

Mobile

La Vida Eyewear mobile website design for an eyewear designer

La Vida Eyewear site page design by Christine Castro Hughes

Item Page

La Vida Eyewear product page design for an eyewear designer

La Vida Eyewear site page design by Christine Castro Hughes

Collection Page

La Vida Eyewear collection page design for an eyewear designer

La Vida Eyewear site page design by Christine Castro Hughes

Blog Post

La Vida Eyewear blog page design for an eyewear designer

La Vida Eyewear site page design by Christine Castro Hughes

About Page

La Vida Eyewear about page design for an eyewear designer

La Vida Eyewear site page design by Christine Castro Hughes

Business cards

La Vida Eyewear print design for an eyewear designer

La Vida Eyewear print design by Christine Castro Hughes

Postcards

La Vida Eyewear print design for an eyewear designer

La Vida Eyewear print design by Christine Castro Hughes

Temple sticker

La Vida Eyewear packaging design for an eyewear designer

Shopping bag

La Vida Eyewear packaging design for an eyewear designer

Home Copy

BORN BEAUTIFUL. READY TO SHOW IT.
Your face was not made to settle for one-size-fits-all glasses. We design eyewear that celebrates your Latinx features with equal parts comfort and style. ¡Imagínalo!

Find Your Frames 
(pictures of frames/collections)

Why Get Styled?
Those fabulous cheekbones and gorgeous skin deserve frames that will show off your face. Getting styled gives your eyewear that perfect fit, feel, and look.
Find a Store & Get Styled >

For Retailers
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