La Tortue de Wakefield

La Tortue de Wakefield logo and brand identity for a home decor store in Wakefield, Quebec

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Secondary Logo
  • Alternative Logo
  • Brand Mark
  • Patterns

Print:

  • Business Cards
  • Gift Cards

Packaging:

  • Gift Bag
  • Gift Tags
  • Masking Tape
  • Tissue Paper

Extras:

  • Mural Concept

Steph's Project

Steph was opening a brick-and-mortar store, offering home decor and gifts, in Wakefield, Quebec, Canada. The store is on the main floor with an Airbnb apartment on the second floor reflective of the design style in the shop. She knew the graphic identity for her brand would be important to establish, so she worked with the Aeolidia team to prepare for her opening.

Steph told us,

We attach sentiment to objects and that can make them valuable and worthy parts of our lives. The task is to find goods worthy of sentiment and evocative of place. That is my primary goal for the store. I would like it to be an experience that will draw people to my online store even if they can’t get to the physical location.

The business’ personality is whimsical, sentimental, vintage and design oriented, with a sense of humour.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Secondary Logo
  • Alternative Logo
  • Brand Mark
  • Patterns

Print:

  • Business Cards
  • Gift Cards

Packaging:

  • Gift Bag
  • Gift Tags
  • Masking Tape
  • Tissue Paper

Extras:

  • Mural Concept

Our Solutions

La Tortue de Wakefield’s branding features a striking simplicity combined with beautiful details. The vintage, design-oriented look suits its brick and mortar treasure-filled shop perfectly. A bold, slightly whimsical typeface features a wonderful balance between vintage and modern. The contrast in line weight harkens to Scandinavian Folk Art and Design without feeling kitschy.

The “T” is slightly larger than the rest of the letters in “La Tortue” which gives it added visual interest. Ample spacing between letters makes the logo easy to read. The primary logo type is paired with a simpler, sans serif typeface with a mid-century design aesthetic. This also keeps the logo friendly and not too serious.

A brand mark features a custom illustrated turtle. He’s a little bit mid century and a little bit folk art. Together, these elements keep the identity whimsical and beautiful, rooted in meaning and history. The mix-and-match nature of the elements also gives the brand flexibility to grow.

What Our Client Had to Say

Steph Smith, owner of La Tortue de Wakefield

You managed to capture so many elements that I know my dream customer will find fun and pleasing. It has been such a relief having you and your team guide me through this process. It has really eased my mind and helped me with my vision. Thank you!

Logo

La Tortue de Wakefield logo and brand identity for a home decor store in Wakefield, Quebec

La Tortue de Wakefield logo design by Christine Castro Hughes

Secondary Logo

La Tortue de Wakefield logo and brand identity for a home decor store in Wakefield, Quebec

Design by Christine Castro Hughes

Alternative Logo

La Tortue de Wakefield logo and brand identity for a home decor store in Wakefield, Quebec

Design by Christine Castro Hughes

Brand Mark

La Tortue de Wakefield logo and brand identity for a home decor store in Wakefield, Quebec

Design by Christine Castro Hughes

Patterns

La Tortue de Wakefield pattern design for a home decor store in Wakefield, Quebec

Illustration by Christine Castro Hughes

Business Cards

La Tortue de Wakefield print design for a home decor store in Wakefield, Quebec

La Tortue de Wakefield print design by Christine Castro Hughes

Gift Cards

La Tortue de Wakefield print design for a home decor store in Wakefield, Quebec

La Tortue de Wakefield print design by Christine Castro Hughes

Gift Bag

La Tortue de Wakefield packaging design for a home decor store in Wakefield, Quebec

Package Design by Christine Castro Hughes

Gift Tags

La Tortue de Wakefield packaging design for a home decor store in Wakefield, Quebec

Package Design by Christine Castro Hughes

Masking Tape

La Tortue de Wakefield packaging design for a home decor store in Wakefield, Quebec

Package Design by Christine Castro Hughes

Tissue Paper

La Tortue de Wakefield packaging design for a home decor store in Wakefield, Quebec

Package Design by Christine Castro Hughes

Mural Concept

La Tortue de Wakefield mural concept for a home decor store in Wakefield, Quebec

La Tortue de Wakefield design by Christine Castro Hughes

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