Aeolidia to the rescue!
Karen came to us in need of a new website that was easier for her customers to use and better showcased her brand’s personality.
Her business got started in 1999 with custom invitations and hand-finished cards featuring her original drawings. When she reached out to Aeolidia, she was looking to increase online sales and traffic. Her old website didn’t express her brand’s playful personality, and it was hard to navigate.
The user experience was less than ideal and the design felt flat. We were excited to bring Karen Adams Designs up to date with a custom Shopify website.
Aeolidia to the rescue!
Our dream team was up to the challenge of creating a website for Karen Adams Designs that showcased her products as well as her brand personality.
Do-Hee Kim designed web pages that evoked the playful spirit of Karen’s greeting cards, and developer Jon Manning put Do-Hee’s designs into action via a custom Shopify website that looks great and is easy to use on any device, including iPhones and tablets. Copywriter Natalia Sylvester crafted updated copy for the home page and about page that did a better job of expressing the spirit of Karen Adams Designs.
Having outgrown their existing, outdated Shopify site, the Karen Adams Designs team came to us to create a new and improved online shopping experience that better showcased their products and their personality as a brand to foster growth.
Together, we identified opportunities to improve site organization, navigation, and storytelling to transform their site into one that is more intuitive and easily shoppable. We also brought the site’s technology up to today’s standards, making their new site responsive and mobile / tablet / multi-device friendly.
From a visual design POV, we drew inspiration from their playful stationery designs, weaving in custom illustrations from Karen herself into the website design for a fun and delightful, yet clean look and feel that represents the Karen Adams Design brand.
Overall, we had a blast working with Karen and her team and look forward to watching Karen Adams Designs flourish online.
Customizable Item Page
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WHERE SIMPLICITY COMES TO FLOURISH
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PAPER. JOY. DETAILS.
Punctuate the happiness of everyday moments and once-in-a-lifetime occasions. We create paper goods that help you give, write, and celebrate beautifully.
PLAN TO BE INSPIRED
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HAPPY TO BE CARDED
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Go Behind the Scenes
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THE KAREN ADAMS TOUCH
Our original designs are locally printed and hand-finished in-house at our Memphis, TN studio.
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Born in Memphis, TN, Karen moved to Tokyo, Japan, traveled the world, and lived in Omaha, NE, Cincinnati, OH, and Houston, TX all by the age of seventeen. These early adventures fostered her love of the arts and a desire to share this joy with friends, family and others.
Karen attended her dream college, the Rhode Island School of Design, majored in apparel design and moved to New York City to live the artist’s life working for brands like KIKIT and J. Crew. It was the 80s in NYC, a time of inspiration and innovation. When she set roots in the suburbs to start a family, Karen translated her colorful design aesthetic to everything she did, from faux finishes and murals to planting gardens and entertaining friends.
In 1999, Karen began designing custom invitations for non-profit organizations out of her guesthouse. Those first original drawings and hand-finished cards were the spark and start of Karen Adams Designs.
Today, Karen, her husband Ed, and daughter Wallis, along with their amazing team, create a thriving collection of made-to-order paper goods, desktop items and gifts in their Memphis, TN studio. All products are printed locally and hand-finished in their headquarters, a former bakery located in the Edge District, an up-and-coming Memphis Arts Community.
KAD is committed to creating jobs that pay a living wage and giving back to the community in all ways possible.
Our quest is to charm our customers with innovative designs that both surprise and evoke a smile.
Building your business online is a huge job. Stop struggling with it yourself!
Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.