Kapsole

kapsole.com

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Quick Brand Guide
  • Brand Mark

Website:

  • Home Page
  • Item Page (Long Form)
  • Item Page
  • Collections Page
  • Tutorial Page
  • Blog Page
  • Blog Post

Copywriting:

  • Home Page
  • Packaging Copy
  • Product Descrot

Janna's Project

Kapsole is a footwear startup offering an innovative “invisible” galoshes solution for shoes during inclement weather. Founder and CEO Janna Giacoppo came to us wanting a clean and beautiful Shopify website that would help them launch their products with a bang.

Janna and her team had already spent 10+ years of hard work in research and development to invent a material that could achieve the goals they had for their vision of creating a ubiquitous, mass market item that would be likened to an umbrella, but for your shoes. They were looking into launching their product via television home shopping channels, so it was important that the site looks great, offers an efficient shopping experience, and could handle a large amount of visitors out of the gate.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Quick Brand Guide
  • Brand Mark

Website:

  • Home Page
  • Item Page (Long Form)
  • Item Page
  • Collections Page
  • Tutorial Page
  • Blog Page
  • Blog Post

Copywriting:

  • Home Page
  • Packaging Copy
  • Product Descrot

Our Solutions

Our designer Christine worked with the Kapsole team to establish fashion-forward website branding that speaks to the innovative, futuristic nature of their products.

The gender neutral aesthetic appeals to their target customer of the modern woman or man on the go, while the copywriting provided by Natalia educates consumers on the Kapsole solution.

What Our Client Had to Say

Barbara and I wanted to reiterate what an incredible experience we had working with you and your team. It was truly first rate all the way and even exceeded our high expectations!

I can’t sing your company’s praises enough… the experience has been unlike any other I’ve had in this space. We’ve spent so many years of hard work and sacrifice to get here and finding you guys at this time was all meant to be. We know we’re in the best hands and it gives us confidence about the future path. So thank you again for all your awesome work and for creating such an amazing company!

Logo

Kapsole Brand identity and logo design for line of waterproof, invisible shoe covers

Kapsole logo design by Christine Castro Hughes

Quick Brand Guide

Kapsole Brand identity and logo design for line of waterproof, invisible shoe covers

Design by Christine Castro Hughes

Brand Mark

Kapsole Brand identity and logo design for line of waterproof, invisible shoe covers

Design by Christine Castro Hughes

Home Page

Kapsole home page design by Christine Castro Hughes

Website Solutions

The Kapsole website design features the branding we established together, pairing complimentary typography with the brand’s existing stylish photography. Christine’s design features a lot of room for the images and copy to breathe and shine without distracting from the product information and sales pitch.

Compelling photography paired with subtle, effective animations, along with engaging copy from Natalia, will keep Kapsole’s customers scrolling and encourage clicks, and ultimately, purchases. The result is a clean, modern, and engaging website.

Item Page (Long Form)

Kapsole custom Shopify item page for line of waterproof, invisible shoe covers

Kapsole site page design by Christine Castro Hughes

Item Page

Kapsole custom Shopify item page for line of waterproof, invisible shoe covers

Kapsole site page design by Christine Castro Hughes

Collections Page

Kapsole custom Shopify collections page design for line of waterproof, invisible shoe covers

Kapsole site page design by Christine Castro Hughes

Tutorial Page

Kapsole custom Shopify tutorial page for line of waterproof, invisible shoe covers

Kapsole site page design by Christine Castro Hughes

Blog Page

Kapsole custom Shopify blog design for line of waterproof, invisible shoe covers

Kapsole site page design by Christine Castro Hughes

Blog Post

Kapsole custom Shopify blog design for line of waterproof, invisible shoe covers

Kapsole site page design by Christine Castro Hughes

Home Page

featured headline
NICE SHOES. KAPSOLE KEEPS THEM THAT WAY.

intro/overview text
Introducing Kapsole, the invisible, waterproof cover that protects shoes without dampening your style. No more switching to rain or snow boots. Our custom-fit cover literally weighs ounces and rolls to store in your pocket or bag, keeping your look intact in any weather. Wear the shoes you love without worry.

featured items/collections

No more puddle jumping
Shop women’s flats covers >

Wear the good shoes
Shop high heel covers >

Stay stylish, gentlemen
Shop men’s dress shoe covers >

Keep your collection fresh
Shop sneaker covers >

Keep it outside
Shop kids’ shoe covers >

Video headline
How to Kapsole

Instagram feed headline
It’s all about the shoes. See Kapsole in action.

Packaging Copy

Style Name—placeholder use Kapsole Bootie

Fits heels 3-5 inches high
Fits round and open toe shoes

Sizes
US 7- 7.5
EU 37-37.5

Kapsole conforms to the shape of your shoe for a seamless fit. Use this open heel design for all your heels. Yes, the stilettos. The strappy open toes, too. The chunky booties, and more.

How to Wear:
Start at the toes, slipping the cover over your foot and ankle. Make sure the tread pattern covers the entire sole of your shoe and that your heel is placed through the opening. This is a must to provide proper traction. You’ll know it’s on right when the whole shoe is covered except for a small bottom portion of the heel.

Visit [web address] for the How-To Video

Glass clear, waterproof, scuff proof and dirt proof
Treaded bottom provides traction
Safe for all fabrics and materials

Reusable and easy to clean with soap and water
Order down for half sizes

Product Descrot

Kapsole for High Heels
$19.99

You wore the good shoes, now the weather’s about to rain on your parade. Never be caught off guard again. Kapsole is compact and lightweight enough to carry in your purse or pocket—so you can plan ahead for those “just in case” moments when the forecast calls for emergency shoe protection. Our patented clear, waterproof polymers and treaded bottom* protect shoes from rain, snow and dirt without covering up style. A seamless fit conforms to the shape of your shoes to rescue them from weather-related fashion disasters.
Fits 3- to 5-inch heels. For other heights, see our size chart
Fits round and open toe shoes
Available in whole sizes; order down for half sizes
Treaded bottom provides traction
Safe for all fabrics and materials
Reusable and easy to clean with soap and water
How to Wear:
1. With shoes on, start at the toes and roll Kapsole open, sliding it over the ball of your foot. Make sure the sole fits evenly inside the treaded bottom.
2. Stretch Kapsole to place your heel through the opening in the back.
3. Smooth any folds or bumps by gently stretching those areas to re-adjust for a seamless fit and waterproof coverage up to your ankle.
4. IMPORTANT: To provide proper traction, any part of your sole that touches the ground MUST fit inside the tread. Otherwise, do not wear Kapsole with that shoe as you will not have reliable traction. Go up a size for a proper fit. See our size chart for an exact match.

Kapsole comes in a Right and Left for correct fit.

How to Care for your Kapsoles:
Made it to your destination scot-free? To remove your Kapsoles, gently peel them off, starting at the ankle and ending at the toes. Wipe off any excess water or dirt, roll them up, and store in your Kapsole carry bag, purse, or pocket. For regular maintenance, clean with soap and water to preserve its crystal-clear finish.

Hint: If you’ve ever worn tights or nylons, you can wear a pair of Kapsole’s. The better care you take when stretching them on and off, the longer they’ll last.

When to Replace
You’ll know it’s time for a new pair when the traction on the treaded bottom begins to wear out, or if you get a hole or a tear. When you notice they aren’t as slip resistant in wet conditions, order a new pair and send us back the old ones for recycling.

See the How-To Video

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