Indie Untangled

Aeolidia to the rescue!

Client's Challenge

IndieFibr will be a website and blog that is mainly focused on providing information on upcoming shop updates from indie yarn dyers and artisans who provide products for knitters and crocheters. It will also be a tastemaker destination for crafters who are interested in buying beautiful handmade products to work with. This is a new business idea, and I am looking for an attractive portal for shoppers to get important information about upcoming updates and sales.

Aeolidia to the rescue!

Our Concept

Christine designed a modern and clean mark for Indie Untangled. The brand is fun and crafty, yet sophisticated, so we focused on simple type and illustration pairings to convey that.

The website is a showcase where you can browse and be introduced to new shops, then click through to see their own website or Etsy shop. There’s also an active blog that features articles of interest to anyone who enjoys crafting with yarn.

What Our Client Had to Say

As soon as I started my project with Aeolidia, I knew I was in good hands. Not only did the company have experience working with the same kinds of artisans and small businesses that I wanted to include on my website, but everyone on the team was so incredibly professional, responsive and organized. Every question, concern or request that I had, no matter how small or large, was addressed quickly. I loved that I knew exactly where things were with the project at any given time and what was expected of me. Christine and Shoshanna worked to create something beautiful and functional that ended up exceeding all my expectations.

I also can’t say enough about how helpful my mojo sessions with Jena were. In the beginning, I was a little skeptical that they were necessary, but I soon realized that the suggestions she had for promoting and growing my site were invaluable. I know I still have a lot to learn, but she gave me a great foundation. And considering how much continuing education costs these days, it was actually a bargain!

Aeolida is such a great company, with super-nice people, and I feel so fortunate to have been able to work with them.


Indie Untangled logo design by Christine Castro Hughes

Home Page

Indie Untangled home page design by Christine Castro Hughes

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