Aeolidia to the rescue!
The Hester & Cook team came to us to upgrade their online shop to solidify Hester & Cook as the go-to resource for tabletop goods. This new site needed to display beautifully across all devices (whether desktop, tablet, or phone), include an inspiration gallery to showcase their latest and greatest products, keep up with their growing product line, and capture data so they could assess and increase their conversion rate.
Aeolidia to the rescue!
Our goal was to create an updated and beautifully branded experience that would not only appeal to their current customer base but also attract a new online clientele. We also wanted the online experience to match the quality of their curated, flagship brick & mortar experience.
Visually, we took inspiration from Hester & Cook’s new logo, beautiful products, and timeless color palette to create a classic, but contemporary look and feel. Details such as the curved page corners, editorial typefaces, and stationery-inspired tables add dashes of personality to this clean design. The fresh, polished design showcases their range of products beautifully and helps instill customer confidence in Hester & Cook as the home for high-quality kitchen and home goods.
Not only is the visual transformation from the old site to new site striking, the redesigned navigation now allows visitors to understand at a glance what Hester & Cook has to offer, improving shopability. Overall, we’re so excited with this makeover and can’t wait to watch Hester & Cook continue to grow!
What Our Client Had to Say
We really value having the input of some seasoned vets who know how to organize a wide variety of items into a nice looking shop that consumers can easily navigate.
Gather Around the Home.
Timeless touches for a beautiful space and more.
Celebrating traditions and modern living with gorgeously crafted paper placemats, table runners, kitchen accessories, stationery, pencils, art prints and gifts for the home. Made for sharing.
The Hester & Cook team told us, “Sales are already stronger, and manipulating the site is easier. That has made the marketing side of things easier on us.”
Building your business online is a huge job. Stop struggling with it yourself!
Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.