Aeolidia to the rescue!
What We Delivered
Identity:
- Logo
- Brand details
- Secondary logo
- Quick brand guide
- HoneyBee Heroines
- Nodie LED mascot
Website:
- Home Page
- Collection Page
- Product Page
- About Page
- Stores Page
- Gallery Page
- Shopify Blog
Photography:
- Deodorant kit
- Lip gloss kit
- Lip balm kit
- Clay mask kit
- Deodorants
Print:
- Brand identity design
- Business stationery
- Postcards
- Stickers
- Business cards
Packaging:
- Product packaging
Copywriting:
- Home page copy
Results:
- Results
Stacia and Robert's Problem
What we discovered was a revelation. The customer that we had been targeting this whole time was decidedly not the customer that we had actually been serving. Because our understanding of the customer was flawed, the problem that we were solving for that customer was very different from the problem we thought we were solving.
Our current brand was failing to resonate with the customer we had targeted, but it was also failing to effectively serve the customer we were actually reaching.
We had a choice to make: either take a hard look at all aspects of our current brand and fix it to attract our target customer, or go all-in on a ground-up rebrand in order to provide real value to our actual customers.
It was never a hard choice.
Aeolidia to the rescue!
What We Delivered
Identity:
- Logo
- Brand details
- Secondary logo
- Quick brand guide
- HoneyBee Heroines
- Nodie LED mascot
Website:
- Home Page
- Collection Page
- Product Page
- About Page
- Stores Page
- Gallery Page
- Shopify Blog
Photography:
- Deodorant kit
- Lip gloss kit
- Lip balm kit
- Clay mask kit
- Deodorants
Print:
- Brand identity design
- Business stationery
- Postcards
- Stickers
- Business cards
Packaging:
- Product packaging
Copywriting:
- Home page copy
Results:
- Results
Our Solutions
- Design a look that can appeal to smart, motivated girls without coming across as childish
- Make sure that the look also instills confidence in the moms, aunts and other adults buying our products for girls
- Develop a cohesive visual style for a broad collection of offerings: kits, skin care products, online content, perhaps even giftable items like stickers, prints, t-shirts, etc.
- Craft an unboxing experience that takes a girl on a journey from curiosity to interest to excitement to inspiration
Sarah on our team composed every element of the Create-Your-Own Skin Care kits and the HHB Skin Care Collection. The result is a consistent style that will captivate a girl’s attention and make learning enjoyable.
What Our Client Had to Say
The custom site that the team from Aeolidia designed & implemented for us is simply breathtaking. They have helped us to create an immersive experience that feels smart & cool, with just the right amount of geekiness.
It’s tempting to look at a finished creation and see it as inevitable. An overnight accomplishment. But nothing could be further from the truth. This is the culmination of months of strategic planning, focus, hard work & determination–all essential ingredients for turning a Big Dream into a reality.
I am SO incredibly amazed by the work that Aeolidia did with our custom website–the perfect complement to the branding work they did for us as well.
I’m convinced that this will be one of the best investments we’ve ever made!
Identity
Logo
Handcrafted HoneyBee logo design by Sarah Enid Connor
Website
Home Page
Handcrafted HoneyBee custom homepage design
Handcrafted HoneyBee home page design by Sarah Enid Connor
Photography
Clay mask kit
Handcrafted HoneyBee brand identity and product packaging
Handcrafted HoneyBee photograph by Jen Lacey
Package Design
Copywriting
Home page copy
Hero Shot copy (top of page)
Girls can make anything happen with the right ingredients.
START NOW >
3 side-by-side blocks with the following sections:
- Meet the Heroines [link to page with Heroine’s description]
- Our dream [link to mission/vision page]
- How STEAM empowers girls
Gateway to shop and/or featured products
Learn it. Create it. Own it.
SHOP CREATE-YOUR-OWN KITS >
Small explanation of what we offer & product benefits
Start from scratch & go big. Handcrafted Honeybee combines the science of skin care with the joy of hands-on innovation.
Paraben-free, phthalate-free, petroleum-free and cruelty-free. Made with natural, planet-friendly, animal-friendly and people-friendly ingredients.
Newsletter signup
Sign up for Bee-mail: Stories of real-life HoneyBee Heroines, behind the scenes glimpses and special offers!
Press/Media
As seen in…
§ Rotating option:
Tell the world: I’m a ______ in the making and I’m all about the _____ kit.
Results
We multiplied Handcrafted HoneyBee’s monthly sales by nine
Aeolidia’s success is our client’s success, and we would have been devastated if Rob and Stacia’s investment hadn’t paid off. Everything we do for each of our clients aims them toward success, and it has been really rewarding checking in with each client six months later to see the ROI in action.
Here is what we found from before Aeolidia’s work to this January, after the rebrand:
247% increase to conversion rate (our work)
371% increase to monthly visitors (Stacia’s work)
This lead to a:
918% increase to income
Read the entire case study here »
A few years after this initial rebrand, Stacia wanted to narrow her focus to her popular collection of aluminum-free deodorants and begin using a subscription business model. She came to us to develop a new Shopify website and rebrand her deodorant collection under its new name: SmartyPits.
Building your business online is a huge job. Stop struggling with it yourself!
Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.