Aeolidia to the rescue!
The Dream Team
What We Delivered
Identity:
- Logo
- Alternate logo
- Quick brand guide
Print:
- Business stationery
- Logo stamp
Packaging:
- Product packaging
Sam's Problem
Sam came to us looking for a new business name, logo, and branding . . . all during one of her busiest seasons of the year. She knew she couldn’t do it alone. Having worked with Aeolidia in the past, we were the first thought that came to her mind, and we were happy to help!
Aeolidia to the rescue!
The Dream Team
What We Delivered
Identity:
- Logo
- Alternate logo
- Quick brand guide
Print:
- Business stationery
- Logo stamp
Packaging:
- Product packaging
Our Solutions
When creating a new logo for Frankie & Claude, we were inspired by vintage signage—classic but a little bit quirky. This style helps Frankie & Claude stand out in a sea of all script logos that are becoming too common in the stationery world — but still appeals to their target customer, the ladies who appreciate beauty that is accessible. Because so many of Frankie & Claude’s products feature Sam’s own handwriting, we decided that it was only natural that she have a hand in the logo as well. We paired her own handwritten “Frankie” with hand-drawn type and illustrations.
The alternate marks feature a crest with just the FC monogram adorned with a floral illustration, a small bouquet. Classic and pretty. Rather than just use vine/leaf motifs that, again, are incredibly common, we wanted to use an element with significance—posies, or small bouquets, were given as tokens of affection many moons ago. This works so well with the tag line, “Give pretty. Live practically.”
What Our Client Had to Say
Christine – love! You nailed it.
Identity
Logo
Frankie and Claude logo design by Christine Castro Hughes
Package Design
Building your business online is a huge job. Stop struggling with it yourself!
Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.