Frankie and Claude

Our Solutions

When creating a new logo for Frankie & Claude, we were inspired by vintage signage—classic but a little bit quirky. This style helps Frankie & Claude stand out in a sea of all script logos that are becoming too common in the stationery world — but still appeals to their target customer, the ladies who appreciate beauty that is accessible. Because so many of Frankie & Claude’s products feature Sam’s own handwriting, we decided that it was only natural that she have a hand in the logo as well. We paired her own handwritten “Frankie” with hand-drawn type and illustrations.

The alternate marks feature a crest with just the FC monogram adorned with a floral illustration, a small bouquet. Classic and pretty. Rather than just use vine/leaf motifs that, again, are incredibly common, we wanted to use an element with significance—posies, or small bouquets, were given as tokens of affection many moons ago. This works so well with the tag line, “Give pretty. Live practically.”