Domi + Frisk

Domi and Frisk brand identity for cat tree company by Aeolidia

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Quick Brand Guide

Website:

  • Home Page
  • Collection Page
  • Item Page
  • How-To Page
  • About Page
  • Blog Page

Print:

  • Business Cards
  • Stickers

Products:

  • T-shirt & Tote

Packaging:

  • Card & Label
  • Packing Tape

Extras:

  • Social Media
  • Newsletter

Copywriting:

  • Business Name
  • Home Page Copy
  • About Page Copy

Cat's Project

Domi + Frisk is a new business selling unique cat products designed to fit your cat’s needs and your decor. Cat Demas, the business’s founder, came to us to create a memorable name and visually enticing logo to draw customers in and which would pair well with her uniquely designed, mid-century influenced cat products.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Quick Brand Guide

Website:

  • Home Page
  • Collection Page
  • Item Page
  • How-To Page
  • About Page
  • Blog Page

Print:

  • Business Cards
  • Stickers

Products:

  • T-shirt & Tote

Packaging:

  • Card & Label
  • Packing Tape

Extras:

  • Social Media
  • Newsletter

Copywriting:

  • Business Name
  • Home Page Copy
  • About Page Copy

Our Solutions

For this project we worked with Cat on defining her dream customer and differentiating her brand from the competition. We brainstormed a fitting business name with her, and then created a full graphic brand identity, as well as many print and packaging designs to keep her brand cohesive in all she does.

What Our Client Had to Say

This looks terrific!!! I love the design! In addition to looking beautiful, it is also very easy to navigate! Very cohesive brand statement! You make Domi + Frisk look like a well established business! So professional!!!

Logo

Domi and Frisk brand identity for cat tree company by Aeolidia

Domi + Frisk logo design by Ann Parker

Branding Solutions

The main personality Ann wanted to convey with her design is a slightly retro and friendly vibe. She stayed away from the expected kitschyness to appeal to a modern customer with a higher level of taste. The Domi + Frisk brand should be quirky and fun, but also classic and sophisticated.

She settled on a gorgeous, curvy serif font. It feels fluffy and familiar but still modern and clean.  Since the rest of the branding is colorful and varied, the logo needs to retain some simplicity in order to work across all of the packaging and products. The “+” is a brighter color than the words, bringing a vibrant pop to the logotype.

Domi + Frisk needs to feel luxe and more modern than the typical brands in the niche, which tend to rely heavily on cartoonish icons or less sophisticated branding. Cat’s brand needs to feel like a furniture brand.

Ann shared, “While I was working on the logo and sharing it with the Aeolidia team, many people remarked that the S reminded them of a cat tail or cat sitting. With this in mind, I customized the letter a bit to give it more of a “fluffy cat tail” shape.  Since Domi + Frisk isn’t immediately recognizable as cat products, This subtle nod to your cat-loving customers helps connect the logo to the actual products.”

Quick Brand Guide

Domi and Frisk brand identity for cat tree company by Aeolidia

Design by Ann Parker

Home Page

Domi and Frisk Custom Shopify website for cat tree company by Aeolidia

Domi + Frisk home page design by Ann Parker

Website Solutions

We’d already created a fun, mid-century modern inspired brand for Domi + Frisk, so creating their new home home on the web was an exciting way to pull it all together. The website is clean, modern and sophisticated – showcasing D + F’s amazing cat furniture, while providing customers with important information about production and assembly. We approached the site as a “modern furniture” brand, not just a cat-centric product line. This choice really informed the refined design and helped to make sure the site (and brand) didn’t become too cutesy or juvenile. The result is a beautiful site that will propel the Dome + Frisk brand forward and attract their perfect customers – cat lovers with sophisticated taste!

Collection Page

Domi and Frisk Custom Shopify collection page for cat tree company by Aeolidia

Domi + Frisk site page design by Ann Parker

Item Page

Domi and Frisk Custom Shopify product page for cat tree company by Aeolidia

Domi + Frisk site page design by Ann Parker

How-To Page

Domi and Frisk Custom Shopify how to page for cat tree company by Aeolidia

Domi + Frisk site page design by Ann Parker

About Page

Domi and Frisk Custom Shopify about page for cat tree company by Aeolidia

Domi + Frisk site page design by Ann Parker

Blog Page

Domi and Frisk Custom Shopify blog design for cat tree company by Aeolidia

Domi + Frisk site page design by Ann Parker

Business Cards

Domi and Frisk print design for cat tree company by Aeolidia

Domi + Frisk print design by Ann Parker

Stickers

Domi and Frisk print design for cat tree company by Aeolidia

Domi + Frisk print design by Ann Parker

T-shirt & Tote

Domi and Frisk product design for cat tree company by Aeolidia

Product Design by Ann Parker

Card & Label

Domi and Frisk print design for cat tree company by Aeolidia

Package Design by Ann Parker

Packing Tape

Domi and Frisk packaging design for cat tree company by Aeolidia

Package Design by Ann Parker

Social Media

Domi and Frisk brand identity for cat tree company by Aeolidia

Domi + Frisk design by Ann Parker

Newsletter

Domi and Frisk newsletter design for cat tree company by Aeolidia

Domi + Frisk design by Ann Parker

Business Name

When creating the name Domi + Frisk, Natalia, our copywriter, told Cat,

You mentioned wanting a name that is both sophisticated and whimsical, one that captures your love of pets and their happiness. You also emphasized that your brand is design-forward and your products are elegantly styled yet cozy and safe for cats. I explored these concepts by tying together ideas & words that hint at things like home, happiness, the majestic & elegant nature of cats, and imagery related to trees.

Home Page Copy

Good Design + Happy Cats Can Coexist At Last
We are cat-loving designers on a mission to elevate the cat tree to beautiful new heights. Our modern feline furnishings are made to enhance your home’s aesthetic and keep kitties of all ages content.

Designed with Savvy and Safer Materials
learn more >

Furnishing as Elegant as a Cat
shop the collection >

Join our Meowing List
Sign up to receive 10% off your first Domi + Frisk original.

About Page Copy

Domi + Frisk was founded by the husband and wife team of Cat Demas and David Sheltman: two designers and cat-lovers who wanted to find cat trees and accessories that would fit their modern home decor. Frustrated by the options available, Cat and David decided to put their architectural and design backgrounds to good use. They began making their own custom trees, and Domi + Frisk was born.

Using safer, high-quality materials and clean, modern lines, Domi + Frisk creates cat trees and accessories that are as elegant, smart, and quirky as cats. Our products are made without the use of chemically-dipped wood composite or toxic glues. They’re uniquely designed to enhance (rather than clash) with the aesthetic of your modern home.

Each original tree combines form and function with plenty of fun for your cat. Design-forward humans and perch-climbing felines can live in happy harmony at last.

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