Aeolidia to the rescue!
Canadian-based cake decorating supplier, Deliciae, was already established in the professional cake industry but the brand and website were not reflecting the level of expertise they were known for.
Before working with Aeolidia, their previous website was used more as a catalogue than an online shop. Their business had grown via word of mouth among professional bakeries and baking hobbyists, but they lacked a full marketing plan and didn’t have a way to track how visitors were finding and interacting with their old website.
Aeolidia’s team of ecommerce experts was up to the challenge of creating updated branding and a custom Shopify website that feels polished, indulgent, and professional.
Aeolidia to the rescue!
Designer Ann Parker looked to confectionary inspired details, elegant boutique style accents, and a high-end look and feel to convey Deliciae’s artistry and to help establish the business as a go-to source of expert-level cake decorating supplies.
Caroline Colom Vásquez and Helen Hulskamp were brought in to advise Deliciae on marketing strategy and website stats. Photographer Jen Lacey captured images that will show the sophistication of Deliciae’s brand, while copywriter Natalia Sylvester crafted taglines and copy for the home page and about page that tell their story in a way that will resonate with professional bakers and hobbyists alike!
With Shopify developer Shoshanna Love taking the lead, the website was completely overhauled and updated to create an easy and enjoyable customer experience from homepage to checkout.
The typography that designer Ann Parker chose for Deliciae is refined and sophisticated.
As their primary brand mark, she created a script logo that is elegant and timeless, with a dash of whimsy and romance. The script is very feminine and connects to the indulgence of the Deliciae brand. Many of Deliciae’s customers are wedding cake makers, so this style will be a perfect fit with their industry.
For the tagline “cake decorating supplies”, Ann chose a more simplistic and classic serif font that helps ground the script typeface above.
One of the issues with the previous site was that it was not immediately apparent that Deliciae offers more than just baking supplies.
It was important to feature more educational content geared towards the professional baking customer with Featured Projects, Favorite Essentials, blog content, and YouTube channel. Within this content, Deliciae can promote products and drive more sales and conversions by showing off their expertise and deep knowledge of the art of cake decorating!
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All the Tools You Need to Bake Something Beautiful
Fueled by a love for sugar art and floral design, Deliciae provides the most innovative, professional-quality baking tools and ingredients for modern home bakers, hobbyists, and small businesses. Our supplies are thoughtfully sourced to help you create elegant cakes that are both of-the-moment and timeless.
OUR FAVOURITE ESSENTIALS
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When your passion is sugar art and baking, every step of the process should be sweet. Deliciae is dedicated to making shopping for quality baking supplies easy, convenient, and delightful. We ourselves are sugar artists and bakers—owner Suzanne’s sour cherry pistachio mousse cake, mocha caramel entremet, and sugar peonies are legendary!—so we understand how essential the right tools are for any recipe.
We source only items and brands that we love. Having baked beauties with them, we know firsthand which tool is best for your specific recipe needs and sugar art requests. Each item in our wide selection surpasses our standards of helping you achieve your outcome successfully and efficiently, all while being a joy to use. That’s why you’ll often find supplies in fun decorative colours that embrace a modern, feminine aesthetic. After all, sugar art is an experience, a feast for the eyes and palate.
Whether you run a baking business or are a budding sugar art hobbyist, we’re here to help you find the supplies you need and discover new ones you’ll love.
Building your business online is a huge job. Stop struggling with it yourself!
Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.