Aeolidia to the rescue!
Elizabeth and Karen's Problem
Day Designer is a dated planner brand that is built around a system that guides busy women to plan a life based their values and goals. The company was founded by Whitney English with the introduction of the daily “Flagship” planner in 2010. This Daily Planner remains Day Designer’s best seller and their primary focus.
While their previous Shopify site was very functional and worked very well from an operational standpoint, they felt it was limited in its ability to drive sales. Elizabeth and Karen thought that the home page could be updated to better showcase the brand story and encourage more user engagement. They thought that the navigation and product categories could be revisited for ways to offer a better user experience, and they wanted to integrate more product and lifestyle photography and videos to elevate the look and feel of their website. They knew that their site could also do a better job of showcasing information like why and how to use their planners and how their Daily Planner is different from other similar products. They also wanted their new website to do a better job of featuring their team as well as testimonials from their happy customers.
We sprung into action to offer ecommerce copywriting services and a new custom Shopify website that would fit their needs.
Aeolidia to the rescue!
It was important that the new Day Designer site feel like an elevated progression of their classic brand. Already a well-loved and well-branded company, we were tasked with creating a more beautiful and easy to use digital experience for their loyal customer base.
The design evolved from the established Day Designer brand, building off of the foundation of classic typography and a recognizable color palette while making sure the planners were the star of the show. We needed to make sure that the site was informational and offered clear guidance through “how-to-use” content. There were a lot of factors to consider with the overall digital experience and we worked closely with the Day Designer team to create a gorgeous, fresh site that will better serve their company and their customers!
Home Page Copy
Home Page Graphic:
Shop The Original Daily Planner
Statement: Beautiful and functional planners that help you design a life you love.
The Day Designer Difference:
Envision your life, well designed. (Daily Flagship Overview)(we would have to create content for this)
•Today and To Do: Visualize your Daily Schedule and to-do list all on one page!
•Top Three: Prioritize the essential actions to reach your goals
•Alignment: Set goals and plan a life you love
•Big Picture: Tools for long term planning and perspective
•Daily Reminders: Don’t forget the little things that bring balance every day.
How to Use Your Day Designer headline:
The simple and easy system for clarity, focus and productivity
Our Collections (Boxes)
•A5 Ringed Organizers,
•Monthly/Weekly Planners and Calendars
We love hearing how you use your planner to design your days and live more intentionally. Use the #daydesigner to share your life in words and pictures.
We’re on a mission to help you live a more intentional, meaningful and well-designed life.
•RY19 Calendar Year Collection
•Today & To Do
A5 Refillable Planners
Monthly and Weekly Planners
Collections Category Pages
•Flagship Collection: The Original Strategic Planner & Daily Agenda for Living a Well-Designed Life.
•A5 Luxe Ringed Planners: Luxe leather refillable planners created for customization
•Weekly/Monthly Planners: Complementary planners, calendars and accessories that can be mix and matched to fit your life
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Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.