Aeolidia to the rescue!
Dani came to us looking for a logo and website redesign that would give her a stronger online presence on the inside and out. She wanted her brand to feel more glamorous and modern bohemian, and her website to be more upscale, functional, and easier to update. Building a trusted website that her customers could use with confidence was not only a want, it was a need.
Aeolidia to the rescue!
Christine created a website that balances simplicity and style, showcases Dani’s gorgeous jewelry and accessories, and inspires confidence in her customers to make a purchase. The layout is clean but not stark, and the typography is strong but not loud. The branding elements are carried over to give the site dimension and interest. Together these design elements support the true star, Dani’s photography. By keeping the overall design clean, the photos are able to shine, telling the story of the brand and products.
What Our Client Had to Say
Working with Aeolidia was a dream of mine for years, as I watched several brands that I loved and admired have their gorgeous websites and brands revamped by Arianne & her team. I was developing several great contacts in the fashion industry, but my website was embarrassing and I felt like it was a roadblock to my business’s growth.
It was an investment for sure, but I’m so glad I finally took the leap and put my trust in Aeolidia. Aeolidia perfectly interpreted my vision for my jewelry line’s website and branding. They were everything I’d hoped! Communicative, sincere, very clear on deadlines, and needless to say, incredibly talented. They really took my website and brand to a new level that I didn’t think was possible. A year later, I still feel as though the branding and website are incredibly strong and have evolved seamlessly as my line has continued to grow.
Dani Barbe melds raw, unique stones with metal to create beautifully different jewelry and décor for the modern bohemian. Formerly a singer/songwriter, she was inspired to repurpose vintage pieces and stones during her vagabond tours across the country. With their unconventional pairing of materials and fashion-forward aesthetic, Dani Barbe’s designs were a huge hit. She soon traded the road for her studio in Pittsburgh, PA, where she selects, sculpts and sets each of her signature pieces by hand.
Dani Barbe designs are:
- Featured in NY Mag, Buzzfeed, Architectural Digest, Elle, and Elle Decor
- Currently available in 50+ boutiques, museums, and stores such as Anthropologie.
Raw, refined jewelry and home goods for the modern bohemian. Handcrafted in Pittsburgh, PA by Dani Barbe: former rock star turned rock hound who sculpts and sets gemstones and minerals into fashion-forward statement pieces. Delicate but deviant.
Prior to working with Aeolidia, the conversion rate on Dani’s old site was 0.28% and the site was cumbersome for both Dani and her customers. Now the overall conversion rate is 1.65% with key segments converting at 3, 5 and sometimes 10%! These are great results for a luxury product at a higher price point.
Dani is finding her new site not only easier to use, but she is also taking advantage of many marketing strategies that are relatively easy to implement on Shopify.
6 months after launch, Dani told us,
“The apps have been wonderful and the inventory and fulfillment is so much easier to handle than it was with WooCommerce.
I’ve had a few big clients tell me how gorgeous the new site looked. I love that the website gives me a level of credibility while working with, and approaching, these larger companies.
I’ve also had several stylists from hit mainstream TV shows and upcoming films, contact me to use jewelry for these projects.”
Building your business online is a huge job. Stop struggling with it yourself!
Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.