Aeolidia to the rescue!
What We Delivered
Identity:
- Logo
- Brand Mark
- Brand Guide
Website:
- Home Page
- Collections Page
- Item Page
- About Page
Photography:
- Lifestyle Photo
- Hero Shot
Print:
- Business Card
- Thank You Postcard
Extras:
- Newsletter Template
Copywriting:
- Home Page Copy
- About Page Copy
Laura's Problem
Cynthia H. Designs creates jewelry that empowers its wearer with messages of love and inspiration. Although the unique leather bracelets with powerful messages were bursting with good vibes… the existing logo and website weren’t.
Owner Laura Grant purchased the brand from founder Cynthia in 2016. While taking over any business presents a steep learning curve, Cynthia H. Designs offers over 1,000 bracelet combinations, so managing the inventory and fulfillment alone occupied most of Laura’s time.
I focused early [in 2019] on keywords and SEO on Etsy, and in a very short time I went from no sales [on the site in December 2018] to $2,000 in the month of April. This told me that if I get my SEO right, I can also grow CHD. But if I start getting serious on SEO and have an outdated brand and a crappy website with low conversion, then the SEO will not be as effective.
I’ve been working on the business for several years, but haven’t been ready to grow until now. I am very scattered and tend to create a lot of things, but don’t finish and pull it all together which is why I want to hire someone to help – so that it will just get done and I’ll have a foundation and structure of the business. I am very deadline oriented and would like to focus on customer relations, fulfilling orders, the financials and reporting, but not marketing, branding, etc.
Laura was in need of a new brand identity and website overhaul for her quickly-growing business. With a team of experts to lay a firm foundation for her branding and marketing, Laura would be able to focus on getting her product out the door and continue to grow.
Aeolidia to the rescue!
What We Delivered
Identity:
- Logo
- Brand Mark
- Brand Guide
Website:
- Home Page
- Collections Page
- Item Page
- About Page
Photography:
- Lifestyle Photo
- Hero Shot
Print:
- Business Card
- Thank You Postcard
Extras:
- Newsletter Template
Copywriting:
- Home Page Copy
- About Page Copy
Our Solutions
For the new logo, Jess was inspired to create a script logo that pays homage to the original branding, but updated and elevated for today’s taste. She explains, “the bounce-y script is warm and personable like a signature, but still elegant in its thin lettering style and graceful loops. The script is then paired with a san-serif modern font that helps to balance and ground the script. The wave-y line on the H was inspired by the brand’s roots as a southern CA company and also [Laura’s] thoughtful desire to attract coastal customers (or those that look up to that lifestyle!).”
What Our Client Had to Say
The color palette is lovely and fits my vision of what you were going to create, I am so happy with this.
Identity
Logo
Cynthia H. Designs logo design by Jess Levitz
Website
Website Solutions
Cynthia H. Designs needed a fresh new site that was not only updated and stylish, but that functioned well and converted sales. Aeolidia completely overhauled the site with Ann’s new, beautiful branding, while creating an easy to understand online experience for the customer. The custom bracelet creation process had been a challenge for the business in the past, with a confusing interface and non-intuitive ordering process. By building a gorgeous and intuitive customization page that helps users through the process from start to finish, the site’s functionality and customer satisfaction skyrocketed. Similarly, the previous Charity page had a confused layout. By designing a clear and straightforward informational page, explaining how the charity bracelet process works with step-by-step icons and examples of previously designed bracelets, customers instantly connected with the messaging.
The Cynthia H. Designs brand is all about positivity, self-care, and mindfulness. The result of the overhaul is a gorgeous site that makes you smile… exactly like the product and company mission!
Photography
Extras
Copywriting
Home Page Copy
Main header/image headline
WORDS ARE POWERFUL. SO ARE YOU.
intro/welcome text
Cynthia H. Designs statement bracelets are created to help you express and manifest the tangible and intangible things you desire in life. Made with high-quality materials and mindful messages of positivity, strength, and courage, our designs radiate meaning and style.
SHOP ALL >
featured items/collections
THINK BRIGHT, HAPPY THOUGHTS
shop by color
INSPIRATION GOES WITH EVERYTHING
shop by style
BEAUTIES THAT GIVE BACK
shop charity bracelets
AFFIRMATIONS FOR EVERY MOMENT
shop by saying
newsletter signup
Stay connected. Sign up for our newsletter to receive news about latest designs, positive affirmations, and 15% off your first order.
About Page Copy
Your outlook and sense of style should always be in harmony.
We create jewelry that empowers you to make a fashion statement of positivity, love, and courage. By combining a unique leather design with inspiring messages, each Cynthia H. Designs piece serves as a reminder that your thoughts are your true power. Wear them prominently and proudly to spread positive vibes among yourself and those around you—all while expressing your unique sense of style.
Express positivity through fashion.
The definition of an affirmation is a clear expression of something in speech or writing.
Our designs help you express and affirm the things you desire in life so that they become reality. Whether your affirmations are ones of hope, courage, love, happiness (or all of the above!) our uplifting sayings help align your mind, body and spirit with positive thoughts that create positive energy. The connection between our thoughts and the energy we emit is actually quite simple:
Think good. Look good. Feel good.
When we are thinking and feeling good, we send waves of positive energy out into the world so that others feel good, too.
Our Story
The story of Cynthia H. Designs is one of serendipitous connection, a true testament to the power of finding your path.
Cynthia Holvey, combining her love of fashion with a quest to spread positivity, created the original line of Cynthia H. Designs message bracelets, mini message bracelets, and wraps that inspired its wearers to think and live their best life.
Laura Grant shared a similar passion—over a period of ten years, she created and developed her own line of quality 14k, 14k gold-filled and sterling silver gemstone jewelry meant to remind people daily of how powerful and life-changing the energy of our thoughts can be.
Fast-forward to the meeting of these creative minds and the brilliant idea of bringing their visions together into the line of products you see today. Our designs continue to thrive and evolve while staying true to a shared mission: to create handmade, high-quality and empowering jewelry that focuses on the power of words, thoughts, and affirmations.
Building your business online is a huge job. Stop struggling with it yourself!
Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.