Aeolidia to the rescue!
My personal priority is re-branding and re-building the site and our social media. I want the blog to be integrated so that people never leave the site. Our site is not a shop, it’s really a catalog – of upcoming releases, new releases and past releases, information and links to wholesale outlets. Our blog is rather stale these days and I think it’s just disconnected on lots of levels.
We need a really comprehensive where to buy section so that people can search for shops that are carrying the fabric they want. Lastly, I want it to be EASY to maintain on our end. A true sign of success would be to get through updates without digging into Dreamweaver and fussing with HTML!!!
Aeolidia to the rescue!
Christine was glad to work on this project, being a fan of Cloud9. When presenting the design idea, she shared her solutions:
While designing the website, I kept in mind your desire for a clean, bright, easy-to-navigate website. Inspired by your modern but whimsical new logo and brand identity, I created a homepage that is both fresh and friendly. The page features your black and sky blue palette against a crisp white background. As you said, your fabrics are so colorful, and they deserve to take center stage without much distraction.
Your catalog navigation menu is given the “our fabrics” title—there’s no mention of a “shop” so that your customers aren’t confused about what they’ll see. From there, they can view all your collections, new releases, the past collections, and your designers. Of course, once inside the catalog pages, we will also add the ability to sort/filter (i.e. by substrate) to this menu.
What Our Client Had to Say
After 5 years of experiencing an evolving business, it became apparent that we’d outgrown our website. I wanted a site that really signified who we are as a company and at the same time offer features that catalog our past, highlight our present and reflect our future. I feel like Aeolidia helped me achieve all my goals. Christine really seemed to understand me and delivered a beautiful, clean and modern design. Shoshanna was a veritable miracle worker in making things happen the way I wanted them to. I very much loved the collaborative and friendly atmosphere. I felt that both my desires and needs were met beautifully and the response to our efforts has been really well received- what else could I ask for?
The fantastic new logo by Jessica Jones was a great starting point, and helped us pull together a clean, crisp, cohesive site, that’s perfectly “Cloud9!”
The new homepage is clean, bright, and easy to navigate, featuring a photo slideshow that shows examples of products using the fabrics. Visitors will feel much more engaged if they can imagine themselves using the products, so showing them in action like this is a wise choice.
The homepage interests you in the blog, with a recent project or post listed, lets you know more about the designers behind Cloud9, and gives you a hint of Cloud9’s authority by showing their latest press mention.
Rather than just being plopped on the page, the social media links are corralled together with the text, “be inspired” which gets visitors interested to see what kind of projects they will find if they visit the Cloud9 social media pages. Similarly, the newsletter subscribe is on the footer of every page, and tells you what you will get if you sign up.
The collections page was a very big part of the redesign process. With so many fabrics, Michelle wanted there to be a lot of ways to narrow down and filter out just what customers are looking for. On her old website, the collections page just had the name of the fabric, the type of fabric, and the status. The new page now lets you filter by the base cloth, the availability, whether it’s designed by Cloud9 or one of their designers, or you can search for keywords among the fabrics. There’s a good way to display availability on banners over the images, and an icon to show who designed the fabric.
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