Aeolidia to the rescue!
Kristen Suzuki was ready for a completely new business name and identity after operating her fabric shop on Etsy for nearly a year. With countless stashes of beautiful fabrics piling up in her home, she knew it was time to set up shop as a brick and mortar. The only problem? She wasn’t in love with her current name, Stitch or Stash.
Aeolidia to the rescue!
Kristen’s new shop was definitely about fabric, but it was also mainly about artistry. As Natalia began brainstorming new business names, she thought of timeless art pieces, how their dates of origin are usually preceded by one word: Circa. And so, Circa 15 Fabric Studio was born: An abstract name that signals beginnings, creations, and timelessness. The 15 represents the year when Kristen opened her studio, a year exactly after her Etsy shop opened. Because it has a story and significance behind it, the number will always feel relevant, no matter how much time passes.
Meg got to work right away on branding concepts with a modern yet rustic feel. With these kinds of identities, she told Kristen:
… it’s really important to bring in warmth and texture while presenting a highly clean and minimal overall concept.” Because of this, Meg presented Kristen with concepts that were not too ornate or complicated. Instead, they were warm, inviting, and had a breath of life. The concepts were not overly feminine, but they did bring in some light, ethereal qualities.
What Our Client Had to Say
When starting a business, your name and logo are two of the most important things; it’s the way people identify you. You better be sure of both, because you are going to be stuck with them forever. I knew I didn’t have the creativity or marketing background to effectively come up with a name and logo. After researching companies, I knew immediately my style meshed well with Aeolidia. From day one, everything went very smooth. They kept me on a schedule, and didn’t allow me to be the procrastinator I usually am. Fortunately for me, both ladies I worked with just “got me”. I felt the back and forth of ideas was productive. They were receptive to my feedback, and made adjustments accordingly. The whole process was so easy. Circa 15 Fabric Studio is the perfect name for my shop, and my logo is amazing! I’m so happy I was able to collaborate with Aeolidia.
Quick Brand Guide
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