Aeolidia to the rescue!
Tonia and Dennis' Project
Tonia and Dennis contacted us when it was time to create a stronger web presence for their existing business, Fashionable Fabrics. Before beginning logo design, we guided Tonia and Dennis through the reasoning behind our push for a name change. After much thought, Tonia and Dennis agreed to change the name, and we were off to the races! As we learned more about their business and personality, it became clear that they were a shop with a lot of heart. For Tonia, sewing is a way to make something old new again. It’s a way to give a gift that also contains a piece of yourself, because it was made with love by hand.
Aeolidia to the rescue!
We agreed that we didn’t want to do a play on words/sewing terms—there are already several brands out there doing this in unique and innovative ways, and it was important for Tonia and Dennis to stand out.
Instead, we focused on names that spoke directly to sewists and makers, to emphasize the sense of community that sewing creates. After much deliberation, brainstorming and inspiration, Tonia and Dennis were reminded of a character from an Oscar Wilde play. Over time, this character’s name came to represent a secret excuse for sneaking off to spend some time doing something you love. This direction got us all excited—it was exactly what we’d been discussing: abstract, yet fully capturing the brand’s true spirit. The winning name was an uncontested favorite: Bunbury.
Sarah then took the inspiration behind the business name and created a playful, whimsical new logo and brand identity for the business.
What Our Client Had to Say
The real struggle for us with the name change was not SEO, I knew that with some extra effort we could translate our SEO over. Our hesitation came from having such a long history with Fashionable Fabrics. By the time we approached Aeolidia, Fashionable Fabrics had been around for over 10 years. Changing our name now felt like we were walking away from years of hard work and starting over. It was especially hard to hear the feedback that Fashionable Fabrics was not a good name or brand that we could/should build on. Looking back, Aeolidia was right to start with the name/brand change. It took us awhile to see the bigger picture, especially when the first few rounds of names did not turn up something that seemed to fit. When we finally came up with Bunbury, the picture became a lot more clear. It was a perfect fit and really spoke to who we are and why we run this business. We knew it would be a lot more work to rebrand, but ultimately we would be much better off. We were so pleased after seeing the work Sarah had done with our ideas and the Bunbury name. It was tough, but we are grateful that Aeolidia gave us the nudge we needed to make this change.
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