Aeolidia to the rescue!
Sarah Yasukochi is a successful franchise owner and marketer with more than 20 years of experience, so when it came time to start her new online business, she was prepared to do what it takes to help her brand grow. Starting from scratch, however, presents a surprising set of challenges (coincidentally, the kind of challenges we LOVE taking on)—and so Sarah recruited us for assistance in developing the brand from day one: for its name, tagline, logo, identity, style guide and beyond.
Aeolidia to the rescue!
We began by brainstorming names for her new business. Though her line would tailor to kids, Sarah wanted a name that could potentially branch out in the future. Initial concepts explored variations on Sarah’s grandmothers’ names, plays on elements of nature, and names that were inspired by summery things. Also in our first round of concepts were names that included the word “wander,” tied to the idea of exploration and discovery.
Blaze + Wander emerged as the winner. Paired with the tagline we created—Found Along the Fringes—it’s a call to be bold, wild, free and expressive.
Christine then set out focused on creating a mark that would achieve several of Sarah’s goals: cater to the cool and carefree kid in search of adventure, appeal to adults that share a love of the boho lifestyle, and stand the test of time. Her first concepts reflected a variety of approaches, from a simple, elegant landscape illustration to a vintage-inspired sun and typography pairing. But it was a play on constellation drawings that most stood out.
What Our Client Had to Say
When we first started our journey, we searched high and low for the right partner to help bring our ideas to life. Aeolidia captured the spirit behind our brand and gave us even more than we dreamed of! I’m SO happy with everything. I love it all!
I’ve always appreciated Aeolidia’s attention to detail and the thoughtfulness and care that you put into every project. I hoped for the same for my brand – and your team did not disappoint.
I can’t wait to share these goodies with our friends online. And I can’t wait to check in with all of you from time to time – to share our Blaze + Wander milestones.
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