Aeolidia to the rescue!
Sarah Coats, the designer behind Beloved Paper, is a watercolor artist and stationery designer who creates all her original artwork by hand. She came to us when it was time to redesign the logo for her company. Sarah was focused on re-launching and transitioning from being known as a wedding designer who does prints to an artist who also makes stationery. She had a clear set of goals, and among them was pitching to blogs and magazines for features and reviews. But her biggest hesitation was something many business owners can relate to:
How do I promote my business as successful when I feel like such a tiny fish in all the waters?
Aeolidia to the rescue!
Christine got to work on Beloved Paper’s new logo. Sarah had a very focused set of business goals and design aesthetics, which is a great way to start a design project—apart from being beautiful, great design should serve your business purposes.
I would like people to see my logo and see a luxury and established brand. I would like it to incorporate some watercolors and gold foiling as that is my main design style. I would like to eventually create a wedding stationery catalog so the branding needs to be professional enough for stores to pick up.
Christine submitted four initial concepts to Sarah, who immediately honed in on option #2 — an elegant, classic typography in a box, with floral illustrations growing around it. Some small tweaks in the next few rounds included thinning the lines of the box, adjusting the floral pattern, and changing the typography so that it’s a combination of a custom, hand-drawn type and a serif font. The final result was a classic, elegant logo that lends itself beautifully to gold foil, and sets the foundation for additional brand elements that establish Beloved Paper as luxury, sophisticated and heartfelt:
What Our Client Had to Say
I cannot be more grateful for the work that Aeolidia put into my rebrand. I had followed their work for quite sometime and loved not only their designs but the business tips on the blog as well. Being an artist myself, I was nervous about hiring a design team. I had a pretty good idea of what I wanted and was worried that it wouldn’t translate into my brand coming from another designer. I struggled a little in the beginning of the design process because I was trying so hard not to be a difficult client, I felt horrible asking her to make edits and adjustments. But Christine was wonderful and graciously accommodated every request. I am in love with the color palette, fonts, and I honestly have to say the brand mark is probably my favorite. The marketing sessions with Jena were absolutely invaluable! I cannot be more pleased with her guidance and dreaded the end of our sessions. I feel so much more equipped to communicate who I am as a business with her mentorship and to reach out to editors in my field. I am so much more confident in my brand with the branding and mentorship I received from Aeolidia and I cannot wait for the day when we officially reveal our new look.
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