Bailey Ray & Co

baileyray.co

Aeolidia to the rescue!

What We Delivered

Website:

  • Home Page
  • Product
  • About

Copywriting:

  • About page

Ali's Challenges

Ali told us:

One main issue we have with Etsy is the limited amount of variations allowed for each listing. We want all shorts to be customized (brand, wash, hem, size, distressing, etc) and Etsy only allows for 2 variations.

I would love to be able to become a standalone shop. Etsy is great but I have no control over reviews, have to pay fees to Etsy and find their format limiting to what I sell. I don’t necessarily think I have to be entirely off Etsy, however, I know I would have more potential to grow with a website customized to our style/products.

Aeolidia to the rescue!

What We Delivered

Website:

  • Home Page
  • Product
  • About

Copywriting:

  • About page

Our Solutions

To prepare Bailey Ray for a strong start on their own site, apart from Etsy, we created a custom Shopify site design with a strong emphasis on a playful, youthful, yet bold look that sets the business apart. The professional design, paired with strategic copywriting, shows Bailey Ray off as an established business that will stick around.

Home Page

Bailey Ray Denim custom Shopify website for custom-tailored denim shop

Bailey Ray & Co home page design by Megan Gray

Website Solutions

While crafting the web design, Megan worked closely with Ali’s inspiration, her project goals, and the pain points she experienced with Etsy, to create a bold, youthful look that will be easy (and delightful!) to shop.

The clear, simple navigation keeps the product categories top-level to empower customers to find products faster, as well as see everything offered at a glance.

One of Bailey Ray’s strongest value propositions is that they offer completely custom, vintage Levi’s, from the brand to the wash to the hem! The web design reflects the nature of these custom products—something unique, memorable, and inspired. Placing the shorts collection in a fun, offset layout helps to suggest they’re different than the other products! Completely custom, not just ready-to-ship.

Product

Bailey Ray Denim custom Shopify website for custom-tailored denim shop

Bailey Ray & Co site page design by Megan Gray

About

Bailey Ray Denim custom Shopify website for custom-tailored denim shop

Bailey Ray & Co site page design by Megan Gray

About page

Our details
A perfect fit never goes out of style.

Using vintage denim and original Levi’s jeans, we create custom-tailored fashions that are instant classics. From high-waisted denim shorts to crochet crop tops and accessories, our products were destined to become the next big staple in your wardrobe.

Long live Levi’s

Bailey Ray & Co. designs are inspired by the laid-back, boho vibe of our customers. We get that nothing compares to your favorite pair of shorts that feel like they were made for you—except for shorts that were actually made for you. Send us your measurements and choose a wash, style, brand, size, and bottom hem. Every single pair is made by hand, and our Levi’s sport that signature “V” pocket stitching dating back to 1873. In case you’re counting, that’s nearly 150 years of timeless fashion. We’re so ready for 150 more.

Building your business online is a huge job. Stop struggling with it yourself!

Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.

Talk to Us